Direct Selling eNews
In this issue:
Market America Adopts New International Logo
 Market America, Inc., a product brokerage and Internet marketing company specializing in one-to-one marketing and mass customization, recently announced the launch of a new corporate logo designed to support the company's continued overseas expansion and Internet-based marketing strategies.
The new logo, only the second in Market America's history, also introduces a new slogan for the company-"Built on Product. Powered by People."
"This new logo is a reflection of how Market America has modernized not only its business, but the entire industry," said Market America's President and CEO, James Ridinger. "Market America, in its 14-year history, has grown and changed radically. Not only has the company expanded throughout the world, we have expanded our product and technology portfolio.
The new logo symbolizes Market America's strategy to change the face of business one customer at a time."
The new logo is designed for use in Market America's increasing number of international operations. It allows the company to modify the logo to accommodate new international expansion. The company recently opened operations in Taiwan and has plans to continue Pacific Rim expansion this year in Hong Kong.
"Our success in Australia and Taiwan has certainly helped shape our strategies for future expansions. This new logo conveys Market America simply and allows us to maintain our brand and messaging when translated into different languages," Ridinger added.
Market America's business model, despite language and cultural differences found overseas, remains fundamentally constant. The company provides entrepreneurs the technology to operate in an increasingly Internet-based, global economy. Independent distributors have the ability to operate a personalized Web portal and use technology to help build a customer base while also maintaining personal relationships. Market America calls this approach "high tech and high touch."
"This strategy is changing the way business is done around the world," Ridinger said. "Market America's new logo is a welcome change that embodies everything we strive to accomplish."
Market America's unique business model combines the power of the Internet and one-to-one marketing to sell innovative products and services through independent distributors around the world.
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Vemma Announces Support of Health Corps
Vemma Nutrition Company, President, BK Boreyko, addresses the New York City Council along with Mehmet C. Oz, M.D., Founder of Health Corps. Mr. Boreyko announces that he will support the efforts of Health Corps and its volunteers by donating $100,000.
Health Corps was started in 2005 by Dr. Mehemt Oz, Vice Chairman of Surgery, New York Presbyterian-Columbia University and co-author of, "YOU: The Owner's Manual", and Stephen B. Phillips, M.A., Professor of Education and Psychology at Touro College and Director of the Children's Health Education Foundation.
With a format similar to the Peace Corps, Health Corps relies on volunteers who visit American classrooms teaching kids about health and nutrition. The program is up and running in several cities including selected New York City schools, in part thanks to the early support of Joel Rivera, Chairman of the New York City Health Commission. With chronic illnesses such as diabetes, hypertension and obesity reaching epidemic proportions, Health Corps aims to stop this destructive cycle by making sure kids have the knowledge to better manage their health. This could potentially save thousands of dollars in healthcare costs over their lifetimes, while at the same time improving the children's quality of life. "I had the opportunity early on to learn about the full scope and mission of Health Corps and its intended long-term goal, which is to one day become a federally funded program like the Peace Corps. We intend to support them all the way to their goal," said Vemma, President, BK Boreyko. "Along with our financial commitment, we will be introducing Health Corps to local school districts in Scottsdale, Ariz., and supporting a pilot program." "We are delighted to have Vemma as our sponsor," said Professor Stephen B. Phillips, M.A., Health Corps, Director. "They are truly dedicated to improving health and wellness for everyone."
Vemma Nutrition Co., based in Scottsdale, Ariz., distributes its liquid nutritional product—Essential Minerals and Mangosteen Plus—through its network of independent distributors throughout the United States, Europe and Asia. Vemma was founded in 2004 by BK Boreyko, its President and CEO. Mr. Boreyko is also the owner of New Vision USA, Vemma's sister company, distributing its line of nutritional and personal care products worldwide since 1995. Both companies are members of the Direct Selling Association.
Health Corps' goal is to develop programming and partnerships for holistic health promotions aimed at school-age children.
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Jafra Launches Strategic Initiative
at 50th Anniversary Summer Trip
Jafra Cosmetics International, founded in 1956 in Malibu, Calif., by Jan and Frank Day, was built on a simple yet revolutionary idea: Empower women to help them achieve their dreams of financial success and independence. Through superior products and a steadfast dedication to its mission, Jafra has helped more 500,000 women in 22 countries achieve their dreams and in the process has grown into one of the world's leading direct sales companies. Fifty years later, Jafra returns to its U.S. roots with an exciting strategic initiative that focuses on increasing and supporting Jafra U.S.A. consultants to ensure success in the next 50 years.
To kickoff the initiative, Jafra honored the individual and team efforts of Jafra U.S.A. consultants at its 50th Anniversary Summer Trip in August in Puerto Vallarta, Mexico. The event, themed Celebrating Our Future! 50 Years of Changing Lives, brought together 200 top-selling independent consultant leaders with Jafra and Vorwerk executives, management-team members and peers to celebrate their accomplishments of the last year, share experiences, and learn about new products, programs and incentives in a nurturing and dynamic business environment.
"This summer trip is a wonderful opportunity for consultants from across the United States to meet, exchange recruiting and sales ideas and techniques, and learn about Jafra's wonderful new products and services," says Dyan Lucero, President, Jafra U.S.A. "Importantly, it's also a chance to show our consultants how important they are to us and to Jafra's future. We cherish this opportunity to demonstrate how much we care about them and their personal success by providing them with more opportunities for recognition, and rewards and new tools to help build sales."
In addition to the awards and recognition activities, highlights of the 50th Anniversary Summer event included motivational speeches and inspirational testimonials, introduction of a new hostess program and new recruiting model, updated training materials, the unveiling of the fall and winter color collection Mystique, the re-launch of the Royal Jelly Line, and the closing of a time capsule to mark Jafra's next 50 years.
Jafra's vision for the future was shared by Eugenio Lopez-Barrios, Sr., Chief Operating Officer, Jafra Worldwide; Marcus Von Blomberg, Managing Partner, Vorwerk Executive Board Member; and Eugenio Lopez-Barrios, Vice President of Sales, Jafra U.S.A.
Key to that vision is a strategic initiative to build U.S. sales by increasing the number of consultants and team leaders nationally, and enhancing existing support via face-to-face meetings, business coaching, incentives and the new programs mentioned above. Currently, 50 percent of Jafra's consultant base and total sales are in nine states (Washington, Oregon, California, Arizona, Texas, Minnesota, Wisconsin, Michigan and Pennsylvania). The initiative is designed to help Jafra tap a larger share of the $47.8 billion cosmetic and $29.9 billion direct sales market in the United States.
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Mannatech Enters into Exclusive Arrangement
to Purchase Plant Extract Recognized for
its Health Benefits
Mannatech, Inc., recently announced it entered into an exclusive arrangement with Swiss-based Lonza to purchase and market worldwide a beneficial dietary fiber harvested from the American larch tree.
The agreement stipulates that Mannatech will be the only company allowed to purchase the fiber, arabinogalactan, from Lonza when it is to be used in nutritional supplements containing any two of the following ingredients: naturally derived gums and resins, aloe extract, algal extract or glucosamine. All these ingredients are found in Mannatech's flagship Ambrotose complex, the company's proprietary and best-selling nutritional supplement containing a patented blend of plant sachharides, including arabinogalactan.
Currently, Lonza is the only firm harvesting the soluble and odorless fiber from the American larch. Known as one of the fastest-growing trees in North America, the larch was a staple among early Native Americans, who used the tree's resin, leaves and bark for medicinal food and cosmetic applications. Arabinogalactan, which is the most abundant ingredient in Ambrotose, contains dietary sugars shown to benefit the immune system.
"This exclusive-use agreement with Lonza for arabinogalactan, in combination with other ingredients for use in dietary supplements, is evidence of the importance Mannatech places on providing glyconutritional products that are distinctly unique," said Sam Caster, the company's Founder, CEO and Chairman of the Board. "The agreement further protects the ingredients in our top nutritional supplement, Ambrotose."
Mannatech, Inc. is a global wellness solutions provider that develops innovative, high-quality, proprietary nutritional supplements, topical and skincare products, and weight-management products that are sold through approximately 526,0000 independent associates and members worldwide.
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Mary Kay Inc. Selects E. A. Dion 2005
Promotional
Procurement Supplier of the Year
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| Ted Dion (left), President of E.A. Dion, receives the Mary Kay Promotional Procurement Supplier of the Year award from Sheila Pratt, Senior Buyer, Jewelry at Mary Kay. |
A leading provider of creative jewelry solutions for recognition, promotion and motivation, E. A. Dion, Inc. and its affiliate distributor, DB and Associates of Evergreen, Colo., announce they have been chosen 2005 Promotional Procurement Supplier of the Year by Mary Kay, Inc. Dion was cited for outstanding design, creative product development, customer service and knowledge of the Mary Kay organization and its culture.
"We have a long-standing, excellent working relationship with Mary Kay," said Paul Prendergast, Senior Director of Sales Development for Dion. "The fact that they specifically recognized our design and creative product-development capabilities as a reason for earning this designation is affirmation of our true competitive difference."
Mary Kay evaluated all candidates on multiple criteria such as technology, price/value, design, innovation, creativity and service.
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Oxyfresh Donates $15K in Dental Products
to New York City Cancer Charity Event
Premium Oxyfresh dental products were presented to about 500 influential New Yorkers and celebrities who attended a black-tie charity event last month to raise money for children's cancer research.
The Children's Cancer and Blood Foundation Breakthrough Ball was a $1,000-per-plate dinner held to celebrate recent breakthroughs in cancer research that will alter the way cancer in children (and everyone else) will be treated and, it is hoped, cured. Actor Charles Grodin was the evening's host with a live performance by Patti LaBelle.
Oxyfresh donated its Power Paste and Power Rinse in oral hygiene kits valued at nearly $15,000. The kits were included in gift bags that were given to each VIP and celebrity who attended.
"Oxyfresh is pleased to participate in this worthwhile event, which promotes cancer research and honors those who continue to work to win the battle against cancer," says Richard Brooke, Oxyfresh President.
Worldwide Inc.has thousands of distributors in six countries who market more than 60 quality dental, pet, weight loss, nutrition, personal, healthcare and air-purification products. Its corporate office is in Coeur d'Alene, Idaho.
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