April 2015

DSN MAGAZINE

Cover Story

Getting Bang for the Buck in Sports Sponsorships

by Jeremy Gregg

Sports sponsorships have grown over the past few decades from a relatively unknown concept to one of the fastest-growing segments of the marketing industry. Read more...


Publisher's Note

On the Move

by Lauren Lawley Head

I’m thrilled to announce that a significant change is coming to Direct Selling News later this year: We’re moving into a fantastic new headquarters building! Read more...


When LegalShield brought on a new CEO with consumer marketing and corporate leadership credentials the likes of Microsoft, Chrysler, Ford and NBCUniversal last summer, they once again affirmed the company’s adaptable nature. Read more...


It was a David and Goliath decision—one that would make any direct seller proud. Read more...


While at Stanford University Medical Center in the early 1980s, Dr. Katie Rodan and Dr. Kathy Fields forged a friendship for the same reasons most girls do, but they were also drawn to each other for a practical reason—there just weren’t too many women in the program. Read more...


When a new independent business owner (IBO) gets recruited to a new opportunity, the “business owner” part of the term IBO doesn’t always sink in at first or with the breadth of what that status means to them. Read more...


Nearly fifty years ago, a black-and-white television series called Star Trek aired for the first time on TV sets across America. Read more...


Six months ago, I joined the Direct Selling Education Foundation (DSEF) as Executive Director, pledging to raise our visibility within the direct selling community to reinvigorate our effort to educate external constituencies about the value of the entrepreneurial opportunity associated with direct selling. Read more...


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