August 2014

DSN MAGAZINE

Cover Story

Marketing an Ever-Evolving Strategy

by Beth Douglass Silcox

Once the playground for little-understood creatives who whipped up sales collateral and spent the money sales teams earned, marketing departments grow more strategic and sophisticated by the day. Read more...


Could it really be August? From our point of view it seems like we are just getting started in working toward the many objectives we set for ourselves and this publication at the beginning of the year. Read more...


When a company reaches its 30th anniversary, it can bask in its maturity. But while 30-year-old anti-aging company Nu Skin Enterprises celebrates its decades of success, it revels in its history of innovation. Read more...


In the eight years since its founding, Stemtech International Inc. has seen amazing growth, having brought its unique stem cell technology to market, backed by scientific research. Read more...


Back in 2009, when PartyLite first stepped out with social media, Facebook for business was only a little past “new.” Read more...


Incentives have been at the heart of direct sales since before the days of the pink Cadillac. Read more...


On June 2, 2014, the Ninth Circuit published its long awaited BurnLounge Opinion. Within hours, both sides of the Herbalife (HLF—NYSE) battlefield issued statements claiming victory about the decision. Read more...


The challenge is out there: Make direct selling a Dynamic Force for Good. Truman Hunt, newly seated Chairman for the Direct Selling Association, put forth this mantra when he outlined his vision for the coming year during the 2014 DSA Annual Meeting in Orlando earlier this summer. Read more...


DSA News

Direct Selling Tops Record

by Lauren Lawley Head

U.S. consumers bought more product through the direct selling channel in 2013 than ever before—an estimated $32.67 billion in retail sales—new data shows. Read more...


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