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February 2017

DSN MAGAZINE

Cover Story

Starter Kits: A New Consultant’s First Impression

by Courtney Roush

Imagine, if you will, that moment when a new independent representative opens a starter kit for the first time. Read more...


It’s a new year and a new look for Direct Selling News. Read more...


For direct selling companies, harnessing the power of today’s technology is critical to sustained success. Read more...


Fragrance is personal. What appeals to the olfactory senses of one individual may not appeal to another. Read more...


Corporate social responsibility (CSR) has become an integral part of company missions everywhere, both inside and outside of our channel of distribution. Read more...


For many people, happily indulging themselves at family gatherings and parties over the holidays is a ritual they eagerly look forward to every year. Read more...


According to the 2016 Growth and Outlook Survey from the Direct Selling Association, more and more Americans see direct selling opportunities as the wave of the future. Read more...


The title of this article sounds like an oxymoron, and it is for virtually every direct selling company.  Read more...


John Addison spent 35 years in the corporate offices of one of the world’s largest direct selling companies, Primerica Inc., most recently serving as Co-CEO. Read more...


Top Desk

Party Like It’s 2017

by Traci Lynn Burton

After eight years of a cash-and-carry business model, in February 2016, we made a monumental shift in our corporate strategy and went all-in as a party plan company. Read more...


As with other retail entities, direct selling companies grow when more products are sold to more customers, and we sell more products when we have more salespeople selling them. Read more...


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