Direct selling continues to perform strongly in Europe, despite the global economic crisis. Statistics compiled by Seldia and the World Federation of Direct Selling Associations (WFDSA) show a growth in sales in the European Union of 8.1 percent in 2010. Read more.
As the marketplace changes, so must the role of the direct sales person. Direct sales people cannot rely solely on “what worked in the past.” As customers change how they behave in the marketplace, direct sales people must continually balance timeless competencies with timely touch points in order to deliver the highest level of quality and service to their customers.
No Stereotypical Academics Here
OK, I know all the stereotypes about academicians. We’re eggheads, detached from the “real word,” focused only on theory, incapable of communicating effectively ...
Call for Creativity or Signal of Desperation?
In 2000 Procter & Gamble (P&G) was struggling. Profits were down and the company’s stock price had dropped more than 50 percent resulting in a loss of more than $50 billion in market capitalization.
Our May 2007 Direct Selling News article titled “Championship Customer Service” presented key findings from the first-ever BusinessWeek rankings of the best customer service companies.
Roderick Gilkey and Clint Kilts translate the results from recent neuroscience research...
CARING thoughtware and customer value was the focus of our last article.
Most people are familiar with Lewis Carroll’s classic Alice in Wonderland.
In this month’s Academic Forum, professors Larry Chonko and Buddy LaForge talk to Doris Christopher, Founder and Chairman of The Pampered Chef, about promoting industry ethics.
In this month's Academic Forum, Professors Larry Chonko and Buddy LaForge discuss ways to improve your customer service.