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Direct Selling News  > P10  > Acquisitions/Mergers

Thirty-One Gifts is ringing in the new year with a new addition to its family of brands. The Columbus, Ohio-based company has announced the acquisition of Utah-based direct seller Jewel Kade, an artisan jewelry brand founded in 2009. Beginning in spring 2015, Thirty-One will offer JK by Thirty-One jewelry in addition to its handbags, totes and home organization products.

The board of directors at Medifast Inc. (MED—NYSE) has put in place a one-year stockholder rights plan or “poison pill” intended to discourage a hostile takeover from outside the company.

Youngevity Essential Life Sciences, No. 89 on this year’s DSN Global 100, is expanding its natural supplement offerings through the acquisition of Good Herbs Inc.

California-based Youngevity Essential Life Sciences recently announced its acquisition of Biometics International, a company specializing in advanced liquid nutrition. Youngevity’s portfolio of health and wellness offerings will now include the Biometics line of liquid health products.

Blyth Inc., a marketer of health, wellness and beauty products, as well as candles and home accessories, today announced that its board of directors has unanimously rejected an acquisition offer from CVSL Inc. Blyth, whose family of direct selling brands includes ViSalus and PartyLite, received the unsolicited conditional proposal from Dallas-based CVSL on Oct. 25, 2013.

Following acquisitions of The Longaberger Company and Your Inspiration at Home earlier this year, publicly held CVSL Inc. has signed a letter of intent making Tomboy Tools Inc.

Avon has sold Silpada Designs for $85 million to the company’s co-founders and their families. Jerry and Bonnie Kelly, along with Tom and Teresa Walsh, reacquired the company through new entity Rhinestone Holdings Inc.

Mumbai, India-based Eureka Forbes, a Shapoorji Pallonji Group company, has announced that it is acquiring a majority stake in Swiss home appliance firm Lux International.

New Longaberger Company owner CVSL recently revealed that it is in discussions to partner with additional direct selling companies.

Scentsy Making Bold Moves

September 01, 2012

Historically, direct selling companies haven’t ventured far from the core business upon which they’re built. New products are usually natural extensions of a core product line or are very compatible with the core product.

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