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Direct Selling News  > features  > Company Focus

“Most people don’t yet realize just how cool coins really are, but we do,” says Kent, who coined the trademarked phrase, “Coins Are Cool.” Where did the slogan come from?

Rodan + Fields: Exit Retail, Enter Direct Sales

by Jennifer Workman Pitcock

March 01, 2011

Rodan + Fields Dermatologists skincare line launched in high-end department stores in 2002 and quickly became a top seller. In 2003, The Estee Lauder Companies Inc. realized Rodan + Fields’ value and bought the brand, which continued to thrive. By all measures, Rodan + Fields exemplified success.

Wisdom Leads Syntec Nutraceuticals to Success

by Katherine Ponder

February 01, 2011

Researchers are known for their methodical approach to problem-solving. Direct selling is known for enthusiastic persistence. Combine the two, and you get a company that successfully provides dream fulfillment and outstanding health supplements, with a level-headed approach to product development and expansion. You get Syntec Nutraceuticals.

Anyone who’s ever worked in communications for a public company will tell you stories about how they’ve spent weeks preparing for an all-important visit from Wall Street analysts. Then, when the analysts finally arrive in the lobby, they are shockingly young and inexperienced: It was less like entertaining captains of industry, and more like hosting a tour group from a business fraternity.

Gigi Hill: Two Busy Moms, One Big Dream

by Tori Brown

November 02, 2010

Gigi Hill Handbags are delighting bag-lovers across the country—from their roots in sunny California all the way to the sultry cities of Florida, and just about every state in between. These fashion-meets-function bags, which have been on the direct selling market for a mere two years, have quickly developed a cult-like following along with a growing realm of enthusiastic stylists (or sales representatives). And it all started with two busy moms who had a dream… and dared to make it come true.

XOWii: Providing the Power to Change Lives

by Jenny Pitcock

October 02, 2010

XOWii means “life” in Greek. When the company’s founders were deciding on a product line, their desire was to empower their distributors to live the life they wanted. They believed this goal could best be realized through products that both changed people’s physical health and allowed them to create wealth.

Thirty-One Gifts: Gifted and Talented

by Lauri Dodd

September 02, 2010

Thirty-One Gifts is turning heads for their ability to rack up incredible growth numbers, while maintaining a close-knit family feel.

Zrii: Finding the Right Balance

by Jennifer Workman Pitcock

August 02, 2010

Fruit of the Loom, Dingo boots, Gitano Jeans—these are just a few of the famous companies that entrepreneur Bill Farley has owned and run. Farley purchased his first company, Anaheim Citrus Products, in 1976. That purchase became the foundation for a series of acquisitions that grew into a multibillion-dollar group of businesses. At its height, Farley Industries was doing approximately $5 billion in sales annually and employed 65,000.

Discovery Toys: Re-Discovery of an Old Friend

by Lauri Dodd

July 02, 2010

Look again! Once floundering, Discovery Toys gets an infusion of fresh energy to usher in a new generation of parents and children playing together. Somewhere along the way, Discovery Toys lost their spark. Their flame is growing in intensity now, after many years of near-darkness. But there was a time when their candle was flickering, teetering on extinction. And yet, before it was completely snuffed out, a small band of renegades swooped in and fanned the flame. Now, what has emerged is tantamount to a young startup—but with the added benefits of being a seasoned pro. Today, Discovery Toys shines as a beacon to guide others who have lost their way.

The New ‘Freedom Fighters’

by Alan Van Zelfden

June 02, 2010

Travel is the world’s largest industry, bringing in more than $8 trillion annually. Fueled by baby boomers, the industry’s growth rate is expected to double within six years. One network marketing company is riding the trend to corporate success.

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