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Direct Selling News  > features  > Company Focus

Opportunity in Their Genes

by Barbara Seale

October 01, 2011

For its first six years, the theme song for LifeVantage Corp. seemed to be “The Long and Winding Road.” But when it transformed its sales model to direct selling, the lyrics changed to “Life in the Fast Lane.”


Jeunesse: The Science of Youthful Aging

by Lin Grensing-Pophal

September 01, 2011

In 2011, the baby boomers—defined by the U.S. Census Bureau as those born between Jan. 1, 1946 and Dec. 31, 1964—began to turn 65. In fact, every day for the next 19 years 10,000 baby boomers will turn 65.


Viridian Energy: Power with Purpose

by Karyn Reagan

July 01, 2011

Michael Fallquist has always understood the responsibility of leaving the planet better than he found it. And his understanding has developed into the passion that birthed Viridian Energy in 2009.


“Most people don’t yet realize just how cool coins really are, but we do,” says Kent, who coined the trademarked phrase, “Coins Are Cool.” Where did the slogan come from?


Rodan + Fields: Exit Retail, Enter Direct Sales

by Jennifer Workman Pitcock

March 01, 2011

Rodan + Fields Dermatologists skincare line launched in high-end department stores in 2002 and quickly became a top seller. In 2003, The Estee Lauder Companies Inc. realized Rodan + Fields’ value and bought the brand, which continued to thrive. By all measures, Rodan + Fields exemplified success.


Wisdom Leads Syntec Nutraceuticals to Success

by Katherine Ponder

February 01, 2011

Researchers are known for their methodical approach to problem-solving. Direct selling is known for enthusiastic persistence. Combine the two, and you get a company that successfully provides dream fulfillment and outstanding health supplements, with a level-headed approach to product development and expansion. You get Syntec Nutraceuticals.


Anyone who’s ever worked in communications for a public company will tell you stories about how they’ve spent weeks preparing for an all-important visit from Wall Street analysts. Then, when the analysts finally arrive in the lobby, they are shockingly young and inexperienced: It was less like entertaining captains of industry, and more like hosting a tour group from a business fraternity.


Gigi Hill: Two Busy Moms, One Big Dream

by Tori Brown

November 02, 2010

Gigi Hill Handbags are delighting bag-lovers across the country—from their roots in sunny California all the way to the sultry cities of Florida, and just about every state in between. These fashion-meets-function bags, which have been on the direct selling market for a mere two years, have quickly developed a cult-like following along with a growing realm of enthusiastic stylists (or sales representatives). And it all started with two busy moms who had a dream… and dared to make it come true.


XOWii: Providing the Power to Change Lives

by Jenny Pitcock

October 02, 2010

XOWii means “life” in Greek. When the company’s founders were deciding on a product line, their desire was to empower their distributors to live the life they wanted. They believed this goal could best be realized through products that both changed people’s physical health and allowed them to create wealth.


Thirty-One Gifts: Gifted and Talented

by Lauri Dodd

September 02, 2010

Thirty-One Gifts is turning heads for their ability to rack up incredible growth numbers, while maintaining a close-knit family feel.


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