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Direct Selling News  > features  > Company Spotlight

In a highly competitive marketplace, the key to a company’s sustainability lies in its customer acquisition and retention programs.


New Avon Team Takes the Stage

by Lauren Lawley Head

October 01, 2016

The project began in December 2015, when Avon Products Inc. sold a majority interest in its North American business unit to the private equity company Cerberus Capital Management.


Mary Kay: Legacy Brand Wins Over Millennials

by Emily Reagan

September 01, 2016

Like the pink Cadillacs it awards to top sellers, today’s Mary Kay retains a classic feel while embracing innovative thinking and design.


Since 2003, the Owings Mill, Maryland company Take Shape For Life (TSFL) has been battling American obesity through the support and encouragement offered by its Health Coaches to Clients utilizing weight-loss plans and products provided by the parent company, Medifast.


To Dave Wentz, half a million is so much more than 1 billion.


Scentsy: Reimagining The Future

by J.M. Emmert

May 01, 2016

It’s an oft-told sidebar in the retelling of the Scentsy story: How the multimillion-dollar international party plan company began in a 40-foot metal shipping container on a sheep farm in Meridian, Idaho.


Founder and CEO Jack Fallon, COO John Licari and CMO Scott Bania have turned years of friendship into a company that recently achieved an important milestone.


Plexus: Strategically Refocused for Rapid Growth

by Angela E. Soper

March 01, 2016

Keeping up with strong growth in a short period of time is a challenge many businesses would love to face.


AdvoCare: Keeping the Legacies of a Champion Alive

by Courtney Roush

February 01, 2016

In the direct selling space, nutritional supplements and weight-management products are a highly competitive business. In this crowded race, how can a contender pull ahead from the pack?


Le-Vel: Cloud-Based Company Is Helping Millions Thrive

by Courtney Roush

January 04, 2016

It’s a fascinating time for the direct selling industry. Within our ranks are the legendary greats who have been on the scene for 50 years or more, those who have faced the challenge of updating their business models to keep pace with technology’s continuous evolution.


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