To Dave Wentz, half a million is so much more than 1 billion.
It’s an oft-told sidebar in the retelling of the Scentsy story: How the multimillion-dollar international party plan company began in a 40-foot metal shipping container on a sheep farm in Meridian, Idaho.
Founder and CEO Jack Fallon, COO John Licari and CMO Scott Bania have turned years of friendship into a company that recently achieved an important milestone.
Keeping up with strong growth in a short period of time is a challenge many businesses would love to face.
In the direct selling space, nutritional supplements and weight-management products are a highly competitive business. In this crowded race, how can a contender pull ahead from the pack?
It’s a fascinating time for the direct selling industry. Within our ranks are the legendary greats who have been on the scene for 50 years or more, those who have faced the challenge of updating their business models to keep pace with technology’s continuous evolution.
If you haven’t heard the name Team National, then you’ve most certainly heard of the company this direct seller keeps—names like AT&T, Sprint, Met Life and ADP.
The leadership of the direct selling industry has shifted to younger companies, and the proof is in the numbers. Case in point: Nerium International, based in Addison, Texas
The typical growth strategy of a direct selling company is to establish roots in one’s home market, develop a brand, generate buzz, and then look to expand overseas.
From the start, WorldVentures founders Wayne Nugent and Mike Azcue set out to build a different kind of business.