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Direct Selling News  > features  > Company Spotlight

Achieving potential. That’s what Nature’s Sunshine Products is all about—optimal health for the consumers of its products and robust businesses for its distributors. Now it aims to power up its growth.

Laughter arose from the crowd some 15 years ago when a well-seasoned direct seller made a seemingly strange prediction: “One day people will look back at these times and laugh, saying how fun it was when people were shopping in stores.”

Jeunesse Global: Pioneering International Success

by Beth Douglass Silcox

December 01, 2013

Beginning with its auspicious launch date—09-09-09—four short years ago, Jeunesse Global prioritized international platforms and expansion over an early domestic sizzle.

J.Hilburn: Built to Last

by Jennifer Workman Pitcock

November 01, 2013

In six short years, J.Hilburn has grown to be the largest maker of custom shirts and made-to-measure trousers in the world. Each year since its 2007 launch, J.Hilburn’s revenues have doubled. The company is on track to reach $55 million by the end of 2013.

Primerica: In It for the Long Haul

by Barbara Seale

October 01, 2013

At 37 years old, financial services distributor Primerica can be proud of its past, but its leaders are more focused on its future. They’re building the company to last.

AdvoCare: A Two-Decade Marathon

by Barbara Seale

September 01, 2013

Companies that reach their 20th anniversary often celebrate great products and growth. AdvoCare can tout both of those, as well as one of the industry’s most loyal armies of distributors.

Vemma: Energized by Millennials

by Barbara Seale

August 01, 2013

Whether you call them millennials, Generation Y, or even Generation Next, every direct selling company wants to attract them—those 80 million young people born between 1980 and 2000. Vemma—a company that’s still a kid itself—has been so successful recruiting them that they have transformed the company.

Young Living Essential Oils: Growing by Returning to its Roots

by Jennifer Workman Pitcock

July 01, 2013

With 250,000 distributors worldwide and an even bigger consumer base, Young Living Essential Oils is a well-established and respected global direct sales company.

Gary Raser has his eye on “the 96 percent,” the huge majority of people who have never been in the direct selling industry. And he’s reaching them.

In early 2006, two Dallas natives began talking to their friends about ways to capitalize on the growing opportunities presented by energy deregulation in Texas.

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