This issue of Direct Selling News once again is dedicated to celebrating the most influential women executives of the direct selling segment.
When traditional retail companies consider launching new products or brand extensions, much time is spent on market research to understand the wants and needs of consumers.
A May 2017 report by the Center for American Progress showed that although women hold almost 52 percent of all professional-level jobs, only 25 percent have senior-level or executive positions, and only 6 percent are CEOs.
The role of direct selling leaders encompasses more than simply executing business strategies.
Since 2011, participation in direct selling has steadily increased each year, according to the U.S. Direct Selling Association (DSA).
Mary Kay Ash remains an ever-present figure in direct selling.
Direct selling marketing strategies have always had the same goal: Successfully communicate the quality and benefits of the company’s products or services as well as the unique business opportunity intrinsic to the channel.
Just a few decades ago, the direct selling channel enjoyed an unparalleled relationship with consumers.
While we have chosen to highlight each of the women on the previous pages, we know that the recognition is not complete without mention of the women who opened the door and set the standard for these future leaders.
Remember when getting online was a big deal? Twenty years ago, internet connections were wire-bound, sporadic and slow.