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Direct Selling News  > Features  > Cover Story

The Most Influential Women in Direct Selling

by J.M. Emmert

December 01, 2017

This issue of Direct Selling News once again is dedicated to celebrating the most influential women executives of the direct selling segment.


Launching New Products and Segments

by J.M. Emmert

December 01, 2017

When traditional retail companies consider launching new products or brand extensions, much time is spent on market research to understand the wants and needs of consumers.


Bringing Gender Parity to Direct Selling

by J.M. Emmert

December 01, 2017

A May 2017 report by the Center for American Progress showed that although women hold almost 52 percent of all professional-level jobs, only 25 percent have senior-level or executive positions, and only 6 percent are CEOs.


Advocating for the Direct Selling Community

by J.M. Emmert

December 01, 2017

The role of direct selling leaders encompasses more than simply executing business strategies.


Recruiting and Retaining the Field

by J.M. Emmert

December 01, 2017

Since 2011, participation in direct selling has steadily increased each year, according to the U.S. Direct Selling Association (DSA).


Leading with Passion and Commitment

by J.M. Emmert

December 01, 2017

Mary Kay Ash remains an ever-present figure in direct selling.


Navigating the Millennial-Driven World

by J.M. Emmert

December 01, 2017

Direct selling marketing strategies have always had the same goal: Successfully communicate the quality and benefits of the company’s products or services as well as the unique business opportunity intrinsic to the channel.


Sticking to a Winning Business Model

by J.M. Emmert

December 01, 2017

Just a few decades ago, the direct selling channel enjoyed an unparalleled relationship with consumers.


Direct Selling Icons

by DSN Staff

December 01, 2017

While we have chosen to highlight each of the women on the previous pages, we know that the recognition is not complete without mention of the women who opened the door and set the standard for these future leaders.


The Evolution of Shopping

by Heather Martin

November 01, 2017

Remember when getting online was a big deal? Twenty years ago, internet connections were wire-bound, sporadic and slow.


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