Direct selling continues to perform strongly in Europe, despite the global economic crisis. Statistics compiled by Seldia and the World Federation of Direct Selling Associations (WFDSA) show a growth in sales in the European Union of 8.1 percent in 2010. Read more.
The mutually beneficial, strategic alignments between companies or brands and charitable endeavors are causing a paradigm shift.
The World Federation of Direct Selling Associations (WFDSA) recently released its Global Statistical Report after compiling the data for the year 2010.
Direct sellers have always known the power of the testimonial to share a product and its key features and benefits. In fact, some might argue the entire industry was built upon the power of this type of sharing.
America has a love affair with coffee. Every day, more than half of the country’s adult population admits to habitually downing a cup of joe—the liquid equivalent of 146 billion cups each year.
Seismic shifts among the generation segments are already in motion. For baby boomers (born 1946-1964), their consumer focus will be diverted toward whatever makes them comfortable ...
As 2011 ends and everyone prepares for the new year, this nation’s shortage of jobs will continue to dominate the political and social conversation.
The Indian direct selling industry officially began in 1995. If you only had two words to describe India, they could well be vast and varied.
The Pink Economy. The Pink Collar Movement. The Pink Revolution. No matter what you prefer to call this powerful phenomenon, one thing is certain: Women have been painting the direct selling world pink for more than a century.
Ten years ago, social media did not exist. Today, almost all large companies and many small businesses invest resources into building their presence in the socialsphere.
With opportunities in Canada as diverse and vast as the country itself, its direct selling industry—with total retail sales of more than $1 billion—is a dynamic segment of the Canadian economy that offers close proximity and relative similarities to the United States but with a flair that is all its own.