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Direct Selling News  > features  > Cover Story

Don’t Forget The Basics: A Cautionary Tale

by Andrea Tortora

April 01, 2015

When companies leave direct selling, their stories present keen lessons for the entire industry.

Getting Bang for the Buck in Sports Sponsorships

by Jeremy Gregg

March 01, 2015

Sports sponsorships have grown over the past few decades from a relatively unknown concept to one of the fastest-growing segments of the marketing industry.

Excitement is palpable and anticipation electric. Perhaps no other industry rallies its salesforce in quite as spectacular fashion as direct selling.

Tech Trends: Competing for Clarity

by Jeremy Gregg

January 01, 2015

Today, three technologies—online video, mobile phones and social media—have revolutionized nearly every industry on the face of the planet.

Who Will Summit Next?: Reaching $1 Billion

by J.M. Emmert

December 01, 2014

“Life’s a bit like mountaineering,” said Sir Edmund Hillary. “Never look down.” It’s what direct sellers do, too—never look down.

Groundbreaking Study Reveals the Real Direct Selling

by Beth Douglass Silcox

November 01, 2014

In the age of 24-hour news cycles and quasi-news blogs, the direct selling industry experiences more than its share of fallout from the recirculation of misleading statements and misnomers.

Billion Dollar Markets

by Andrea Tortora

October 01, 2014

Direct selling is an industry proving its mettle as it prepares to take advantage of major growth opportunities fueled by technology, increased entrepreneurial support and the new emerging market consumer.

It’s every marketer’s dream—a growing market, consumers ready to buy, with money in hand. Trillions of dollars, in fact. But are all direct selling companies aware of this growing, ready and willing group?

Marketing an Ever-Evolving Strategy

by Beth Douglass Silcox

July 22, 2014

Once the playground for little-understood creatives who whipped up sales collateral and spent the money sales teams earned, marketing departments grow more strategic and sophisticated by the day.

The $100 Million Growth Club

by Teresa Day

June 29, 2014

Eighteen Global 100 companies grew by over $100 million in one year. Very few companies ever reach this achievement! Learn the five key best practices that we identified as contributing to their success.

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