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Direct Selling News  > features  > Cover Story

To stay competitive, companies must expand their understanding of a customer and distributor base that’s morphing before their eyes.

Diversity = Opportunity

by Barbara Seale

July 01, 2013

What do age differences, ethnicity and even cultural practices have to do with your business? Everything, but only if you want to secure a thriving future.

It’s fascinating to consider the numbers: Of the 7 billion people on the planet, a little over 1 percent are direct sellers.

There’s a magic window in direct selling—a tricky space between distributor signup and the first glimmers of success.

Car Bonus Programs: The Ultimate Recognition

by Barbara Seale

April 01, 2013

Americans love new cars. We bought more than a million of them every month in 2012—the highest number in four years—and that number is growing this year.

Direct Selling’s Billion Dollar Markets

by Beth Douglass Silcox

March 01, 2013

Globally, direct sellers achieved $153.7 billion in sales in 2011.

What Lies Ahead?—Reasons for Optimism throughout 2013

by J.M. Emmert and Teresa Day

February 01, 2013

In June 2011, DSN issued the S.W.O.T. Analysis on Direct Selling in response to a seismic shift that had occurred in the business landscape.

A Deeper Look at the Direct Seller

by Beth Douglass Silcox

January 01, 2013

Direct selling is a unique channel of distribution where individual salespeople choose their own level of involvement and where unique aspects of the business model continually offer compelling rewards not available in traditional work environments.

Distributor Retention Revs Up with Mobile Strategies

by Teresa Day and Michel Bayan

December 01, 2012

Today’s direct selling world is a rapidly evolving landscape driven, in part, by the ever-accelerating progress of technology.

Direct Selling, the Economy & Entrepreneurship

by Jeremy Gregg

November 01, 2012

The economy is no longer experiencing a recession, but a reinvention. And there is a growing population of people who are looking to the future rather than the past—direct selling entrepreneurs.

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