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Direct Selling News  > features  > Cover Story

The Most Influential Women in Direct Selling

by Beth Douglass Silcox and Barbara Seale

October 01, 2012

In celebration of their efforts, along with the celebration of all women in the corporate home offices, Direct Selling News recognizes 20 of the most influential executive women in direct selling.

Service with a Smile

by Amy Bell

September 01, 2012

The services side of the direct selling industry has plenty to smile about. Providing services from energy to travel and everything in between, these distinctive direct selling businesses are booming.

The Impact of Technology on Customer Acquisition

by Teresa Day

August 01, 2012

Last year, in the special report titled S.W.O.T. Analysis on Direct Selling, DSN postulated that those companies that "monitor and manage their Internet presence will benefit from the speed at which information now flows."

Wear to Share: The Power of Branded Apparel

by Marilynn Hood

July 01, 2012

The objective of traditional advertising is always the same—to interrupt consumers in order to create interest in a sales message.

Painting a picture of the global direct selling industry really depends on perspective. From a direct selling point of view, the rules of perspective allow the entrepreneur to be a participant in creating their new reality as an independent business owner. That is true opportunity.

The mutually beneficial, strategic alignments between companies or brands and charitable endeavors are causing a paradigm shift.

Direct Selling’s Billion Dollar Markets

by Marilynn Hood

April 01, 2012

The World Federation of Direct Selling Associations (WFDSA) recently released its Global Statistical Report after compiling the data for the year 2010.

Beyond Testimonials … to Science

by Teresa Day

March 01, 2012

Direct sellers have always known the power of the testimonial to share a product and its key features and benefits. In fact, some might argue the entire industry was built upon the power of this type of sharing.

How Direct Selling Met the Coffee Market

by Sarah Paulk

February 01, 2012

America has a love affair with coffee. Every day, more than half of the country’s adult population admits to habitually downing a cup of joe—the liquid equivalent of 146 billion cups each year.

The Big Shift: The Next Great Generation Has Arrived

by Marilynn Hood

January 01, 2012

Seismic shifts among the generation segments are already in motion. For baby boomers (born 1946-1964), their consumer focus will be diverted toward whatever makes them comfortable ...

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