I truly believe that direct selling is the epitome of the American Dream: entrepreneurs from all walks of life striving to better themselves and improve the lives of their families by building a business of their own.
The theme for DSA’s Annual Meeting in Phoenix this year is Reimagine. I’ll provide some context.
Long before social networking, direct selling brought individuals together in social settings to get great products and services into the hands of family, friends and others.
One of the best things about working with the Direct Selling Education Foundation (DSEF) is that I have been able to engage organizations from the educational, consumer protection and regulatory communities during the past 30 years.
One of the primary benefits of the U.S. Direct Selling Association (DSA) membership is our member-directed research program that provides unique insights and business intelligence about the direct selling channel you can’t find anywhere else.
Did you know that, after the federal government, trade associations are the second-largest employer in the Washington, D.C., area? Despite this impressive fact, many people, however, actually do not know what a trade association is, or does. But we at DSA definitely do.
It’s hard to believe another year is about to come to a close.
Finding the right strategic partner to help a business grow and succeed is no easy task.
Last month, the Direct Selling Association (DSA) launched an important new collaboration with our members to share insights on the modifications to our Code of Ethics that will take effect on Jan. 1, 2016, and best practices in key areas of business ethics.
Smart companies that recognize the advantages of the direct selling channel in growing their businesses understand that building their brands around robust corporate social responsibility programs helps them establish legitimacy and trust with consumers, whose expectations continue to rise.