Throughout the more than three decades I have been serving the direct selling channel, this has always been the most exciting time of the year for me: the run up to DSA’s Annual Meeting.
Greater consumer knowledge can generate growth opportunities for all businesses.
DSA’s mission is to police, promote and protect its members, thereby ensuring a landscape in which direct selling companies can operate effectively and ethically while protecting consumers from bad actors.
As with other retail entities, direct selling companies grow when more products are sold to more customers, and we sell more products when we have more salespeople selling them.
A common observation among executives new to direct selling is that there is surprisingly little syndicated data available about the direct selling channel, as compared to other industries.
The direct selling channel, of which I have had the distinct honor of serving for more than three decades, can take justifiable pride in its tradition of upholding the most enviable of self-regulatory standards.
With apologies to Franklin D. Roosevelt and the New Deal, it actually is revolution, not evolution on the table. In this case, I’m referring to a revolution of ethics in direct selling.
As Americans seek ever greater autonomy over their working lives, the direct selling business model is perfectly structured to oblige.
The role of the U.S. Direct Selling Association (DSA) has never been more clear: to serve as a “listening post,” a place to collect, analyze and address the aspirations and concerns of the direct selling channel.
At the U.S. Direct Selling Association’s hugely successful 2016 Annual Meeting this June, I reported on some of the thoughts and observations shared with me throughout the year from direct selling executives, industry suppliers, members of the field, international peers and colleagues, investors, the press, policy makers and regulators.