I am truly looking forward to my first Annual Meeting as President of the Direct Selling Association. How fitting that this year’s theme, “Inspiring Entrepreneurs,” reflects what I and other leaders of our industry have tried to instill in each and every person we encounter.
Direct selling continues to perform strongly in Europe, despite the global economic crisis. Statistics compiled by Seldia and the World Federation of Direct Selling Associations (WFDSA) show a growth in sales in the European Union of 8.1 percent in 2010.
Economy. Jobs. Unemployment. Small Business. In this presidential election year, when you hear those words, it’s natural to think you’re listening to a campaign ad.
For a number of years now you’ve probably heard the Direct Selling Association talking about its Image Enhancement Program—an effort on an industry level to educate the public about direct selling and its benefits.
For many years, direct sales companies have shown enormous potential for generating income and social change, stimulating entrepreneurship and promoting interpersonal relationships.
The World Federation of Direct Selling Associations (WFDSA) was founded in 1978 and is a voluntary global organization made up of representatives from the Direct Selling Associations (DSAs) in individual countries.
Our membership includes more than 70 companies bringing a wide range of consumer products to the Australian market through direct selling. Almost 40 per cent of these are controlled by foreign interests.
The direct selling industry is made up of a rich tapestry of stories—stories about remarkable people, world-class products, unparalleled opportunities and distinctive company cultures.
Organizations Oversee Ethics and Consumer Practices for the Good of All
This time last year, Canadians were emerging from the dramatic economic crisis in which so many people had lost not only their jobs, but also their hope for the future.










