With apologies to Franklin D. Roosevelt and the New Deal, it actually is revolution, not evolution on the table. In this case, I’m referring to a revolution of ethics in direct selling.
As Americans seek ever greater autonomy over their working lives, the direct selling business model is perfectly structured to oblige.
The role of the U.S. Direct Selling Association (DSA) has never been more clear: to serve as a “listening post,” a place to collect, analyze and address the aspirations and concerns of the direct selling channel.
At the U.S. Direct Selling Association’s hugely successful 2016 Annual Meeting this June, I reported on some of the thoughts and observations shared with me throughout the year from direct selling executives, industry suppliers, members of the field, international peers and colleagues, investors, the press, policy makers and regulators.
New data from the U.S. Direct Selling Association’s 2016 Growth & Outlook Survey, which sizes the direct selling market in the United States, reports unprecedented growth in direct selling, in terms of both retail sales and the number of people involved.
I truly believe that direct selling is the epitome of the American Dream: entrepreneurs from all walks of life striving to better themselves and improve the lives of their families by building a business of their own.
The theme for DSA’s Annual Meeting in Phoenix this year is Reimagine. I’ll provide some context.
Long before social networking, direct selling brought individuals together in social settings to get great products and services into the hands of family, friends and others.
One of the best things about working with the Direct Selling Education Foundation (DSEF) is that I have been able to engage organizations from the educational, consumer protection and regulatory communities during the past 30 years.
One of the primary benefits of the U.S. Direct Selling Association (DSA) membership is our member-directed research program that provides unique insights and business intelligence about the direct selling channel you can’t find anywhere else.