Father John Sheridan taught Latin back at my Jesuit high school, and if I remember any of it correctly, the above means that “a common danger will bring forth unity.”
From the presidential election to the now famous “fiscal cliff,” the last quarter of 2012 brought with it plenty of political positioning and fancy rhetoric. Amidst all of it, though, one thing remained certain: Small businesses, often seen as the “backbone” of the U.S. economy, would play an important role in a post-recession America.
The best candidate did not win. I still believe that. He had better ideas, would have brought a fresh approach to office, and would have been more moderate and sensitive to business concerns.
You’ve likely seen a lot of political ads this election season, certainly with a lot of promises and probably with a lot of half-truths and misrepresentations, too.
We often talk about the flexible hours, sense of empowerment and opportunity to create better lives for themselves and their families enjoyed by direct sellers.
Job creation, skills development and social upliftment are vital elements of much needed economic growth in our country, and it is these keywords that are synonymous with direct selling worldwide.
Imagine members of your field organization sitting in a college classroom learning the entrepreneurial skills that are both universal to small-business owners and specific to direct selling—skills that complement and strengthen the excellent training programs your companies have in place to teach your field about your unique cultures, products and business opportunities.
Were you in Dallas at the DSA Annual Meeting?
I am truly looking forward to my first Annual Meeting as President of the Direct Selling Association. How fitting that this year’s theme, “Inspiring Entrepreneurs,” reflects what I and other leaders of our industry have tried to instill in each and every person we encounter.
Direct selling continues to perform strongly in Europe, despite the global economic crisis. Statistics compiled by Seldia and the World Federation of Direct Selling Associations (WFDSA) show a growth in sales in the European Union of 8.1 percent in 2010.