NuCerity International hit the sweet spot for a direct selling startup when innovation gained traction, in part because industry experience didn’t slam on the brakes.
Benjamin Franklin once said, “Without continual growth and progress, such words as improvement, achievement and success have no meaning.”
It has been slightly over two years since I retired after 40 years with the Direct Selling Association (DSA), first as a staff attorney and lobbyist and eventually as President and CEO.
Each issue of this magazine brings to you selected thoughts and stories about what is happening in the direct selling industry and other content that we hope is always beneficial to you, our readers.
Inc. 5000, Vidacup International, Isagenix, ACN, WorldVentures Foundation, Vemma, AdvoCare, LifeVantage, Origami Owl
Nu Skin Enterprises Inc., Mannatech Inc., Medifast Inc., Nature’s Sunshine Products Inc., Relìv International Inc., ForeverGreen Worldwide Corp., Blyth Inc.,
If you’ve ever heard Amway Chairman Steve Van Andel or President Doug DeVos speak, you know they believe wholeheartedly in the power of entrepreneurism to make the world a better place.
In some ways, my life is a bit of a contradiction. In less time than I care to admit, my children will be grown and move away from home. And yet, I work for one of the direct selling industry’s largest anti-aging companies—a company focused on helping people to “live young.”
Ross Creber, direct selling warrior and servant leader for over 30 years, recently announced his plans to retire as the President and Secretary of the Direct Sellers Association of Canada.
Direct selling goes strong in Europe, 2 per cent growth last year despite the economic downturn, but it has not yet reached the same strengths as in the US.