Both the U.S. Securites and Exchange Commission and the Federal Trade Commission have responded to Sen. Edward Markey’s letters concerning global nutrition company Herbalife.


March 06, 2014

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Amway’s Australia business is at the forefront of the $11.8 billion company’s digital evolution, and Head of Sales & Marketing John Haines recently spoke to CMO about building a digital culture to empower Amway business owners and consumers.

Several top publicly held direct selling companies have now published year-end results. The reports summarized below are a mixed bag, reflecting some common threads as well as unique achievements and challenges within the industry.

The New York State Common Retirement Fund has reported a nearly fourfold $6.7 million return on its investment in local company 5LINX Enterprises Inc. The retirement fund also saw an estimated 21 percent internal return rate on the investment, according to state Comptroller Thomas DiNapoli.

Across the Asia Pacific region, women are not the only customers driving record cosmetics sales. The Asian men’s skincare market accounted for 60 percent of global sales in 2012, making it the largest in the world.

California-based Youngevity International recently announced the expansion of its direct selling business into Eastern Europe and Israel. The multi-dimensional company markets nutritional and personal care products as well as gourmet coffee through commercial, retail and direct sales.

ViSalus recently announced that five world-class athletes are taking part in the nutrition company’s PROJECT 10™ Challenge. The challenge promotes a lifestyle of personal health and fitness supported by the Vi community and products.

On Friday, Herbalife executives hosted congressional staffers for a Washington briefing on Herbalife’s business model and the wider direct selling industry.

Oriflame has served as Official Cosmetics Partner of the Women’s Tennis Association (WTA) since 2011, and now the international beauty company has collaborated with the world’s top female tennis players to create an exclusive line of products.

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