Hillsdale College, a liberal arts college located in southern Michigan, has announced that its new graduate school will bear the name of Amway Chairman Steve Van Andel. Van Andel, a Michigan native and 1978 Hillsdale graduate, has supported the school in establishing an endowment for scholarships and operations.
During National Breast Cancer Awareness Month in October, several U.S.-based direct sellers are joining the myriad public service organizations, medical associations and government agencies working to promote breast cancer awareness, share information on the disease, and provide greater access to services.
Major League Soccer’s LA Galaxy and nutrition company Herbalife, the team’s official sponsor, are showing soccer fans what it means to “Be A Pro” with a new short-form, documentary-style web series.
In Iran, women seeking a place to relax, shop and socialize are turning to a practice familiar to direct sellers: home parties. What the Iranians term maisons—French meaning “house”—are in fact underground boutiques frequented by middle- and upper-class women who prefer the informal, open atmosphere of the maison to public boutiques.
Gourmet coffee company Organo Gold has announced a new strategic partnership with professional golfer and entrepreneur Greg Norman and his group company, Great White Shark Enterprises. Based in Vancouver, British Columbia, Organo Gold offers coffee, teas and other products infused with Organic Ganoderma.
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During his 42 years in the direct selling industry, Neil Offen’s various roles included Vice Chairman of the Direct Selling Education Foundation (DSEF), Secretary General of the World Federation of Direct Selling Associations (WFDSA), and—from 1978 to 2011—President and CEO of the 100-year-old Direct Selling Association (DSA).
Whatever the product, person or promotion, social media has provided a platform to market it. The ubiquity and constant evolution of social media tools combine to test the fortitude of marketing departments everywhere