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Direct Selling News  > Perspectives  > New Perspectives

Bringing Ethics to Light

by Professors Larry Chonko and Buddy LaForge

July 19, 2007

In this month’s Academic Forum, professors Larry Chonko and Buddy LaForge talk to Doris Christopher, Founder and Chairman of The Pampered Chef, about promoting industry ethics.


Championship Customer Service

by Professors Larry Chonko and Buddy LaForge

May 08, 2007

In this month's Academic Forum, Professors Larry Chonko and Buddy LaForge discuss ways to improve your customer service.


Salesperson Credibility

by Professors Annie Liu and Mark Leach

April 05, 2007

In today's stressful and time-crunched world, buyers often look to streamline their purchasing by establishing relationships with a few companies they trust and they believe provide value-added solutions.


In this month's Academic Forum, Professors Larry Chonko and Buddy LaForge discuss organizational change and how direct selling companies can ensure their change programs succeed.


Seven Rules for Becoming a World-Class Salesperson

by Professors Larry Chonko and Buddy LaForge

February 19, 2007

Good morning Larry. I have a little different idea for our column this month.


Leading and Manging in the Millennial Generation

by Professors Larry Chonko and Buddy LaForge

January 19, 2007

In this month's Academic Forum, Jerry Heffel, President of The Southwestern Company, joins Professors Larry Chonko and Buddy LaForge to talk about the specific challenges of managing today's youth. Send your comments or questions about this month's discussion to professors@directsellingnews.com.


Achieving the Vision

by Professors Larry Chonko and Buddy LaForge

December 01, 2006

In this month's Academic Forum, Lee Morgan, President and CEO of The Antioch Company, which is the parent company of Creative Memories, joins Professors Larry Chonko and Buddy LaForge to talk about what it takes to lead a direct selling company.


Embracing Diversity in Direct Selling

by Professors Larry Chonko and Buddy LaForge

November 01, 2006

In this month's Academic Forum, Professors Larry Chonko and Buddy LaForge visit with Nathan Moore, Senior Vice President, General Counsel and Secretary for Mary Kay and outgoing DSEF Chair, about the importance of diversity in the direct selling industry.


Unlocking Customer Value

by Larry Chonko and Buddy LaForge

October 19, 2006

Buddy, it's great to talk with you again this month. I hope some folks are reading our column, but I know we are having fun writing it.


The Need for Speed

by Larry Chonko and Buddy LaForge

September 18, 2006

Hi Eli, it's good to see you. I am so impressed with the work you do as the Executive Director of the Sales Excellence Institute


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