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Direct Selling News  > perspectives  > New Perspectives

Building a Movement

by John Addison

April 01, 2017

John Addison spent 35 years in the corporate offices of one of the world’s largest direct selling companies, Primerica Inc., most recently serving as Co-CEO.


The Ever Changing Game that Remains the Same

by John T. Fleming

February 01, 2017

The title of this article sounds like an oxymoron, and it is for virtually every direct selling company. 


Culture, Communication and Calendars

by John Addison

January 01, 2017

John Addison spent 35 years in the corporate offices of one of the world’s largest direct selling companies, Primerica Inc., most recently serving as Co-CEO.


Leadership Is Not a Slogan

by John Addison

October 01, 2016

A leader’s most important job is to create an environment and landscape where the company can grow. Don’t kid yourself; this is a big job.


Herbalife & the FTC: 4 Points to Review

by DSN Staff

September 01, 2016

The speculation started immediately. As soon as the news—Herbalife Settles with FTC—began popping up on mobile alerts and news outlets early Friday morning, July 15, observers inside and outside the direct selling channel began scrambling to understand the bigger picture.


The U.S. Direct Selling Association held its Annual Meeting in Phoenix, Arizona, June 5 to 7, bringing together direct selling company executives, academics, suppliers and global direct selling leaders for collaboration and conversation about the trends shaping the channel.


New Research on the YouEconomy

by DSN Staff

July 01, 2016

The cover story in the May 2016 edition of Direct Selling News explored the emergence of the YouEconomy — a seismic shift in the American economy that is expanding opportunities for individuals to carve their own paths toward entrepreneurship.


John Addison and Richard Williams served for 15 years as co-CEOs of Primerica Inc., a Georgia-based financial services company that today ranks as the 12th largest direct selling company in the world, with 2015 net sales of $1.41 billion.


More People Means More Leaders

by John Addison

April 01, 2016

I love the University of Georgia football team. I’m a big Bulldogs’ fan and go to every game I can. Like a lot of sports fans, I have some peculiar habits in relation to my team.


John Addison, now President and CEO of Addison Leadership Group and Leadership Editor for SUCCESS magazine, engages and inspires audiences with his relatable messages. Most recently, he served as Co-CEO of Primerica Inc., a company he joined more than 35 years ago. DSN Publisher and Editor in Chief Lauren Lawley Head had an opportunity to sit down with him this month to talk about his vision and the future of direct selling.


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