As the Vemma case unfolds, I grow increasingly concerned about the impact it could have on the industry’s future.
If Gen X workers began the erosion of the lifetime career by increasing the frequency with which they moved from company to company, millennials have completely obliterated it.
Direct selling as a channel of distribution has a rich history, one that some consider to track back thousands of years to the earliest days of human trading.
Direct selling is a momentum business, primarily because it grows through the enthusiasm and commitment of its volunteer armies.
The U.S. DSA Code of Ethics, which first went into effect in 1970, is the backbone of the self-regulation that our industry imposes upon itself.
The U.S. Direct Selling Association had a packed agenda for its Annual Meeting, which was held May 31 to June 2 in San Antonio.
Historically, the direct sales industry has flourished with a distributor “outbound” marketing approach—person-to-person selling. Under this model, it has been the independent distributors’ responsibility to promote their businesses, though this approach can produce fragmented messaging about the company and products.
Nearly fifty years ago, a black-and-white television series called Star Trek aired for the first time on TV sets across America.
It’s hard to keep a scorecard on the direct selling industry! Those who tend to look for a way to criticize can always find something. Those of us who see within the industry and have the opportunity to interact with industry decision makers gain much insight and perspective.
Building a business through the direct selling channel can be a powerful strategy for rapid growth. Creating innovative products and services, along with leading-edge approaches to connecting with the field and motivating performance are similarly efficacious strategies. However, even great strategies aren’t enough to sustain success.