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Direct Selling News  > perspectives  > New Perspectives

Building a business through the direct selling channel can be a powerful strategy for rapid growth. Creating innovative products and services, along with leading-edge approaches to connecting with the field and motivating performance are similarly efficacious strategies. However, even great strategies aren’t enough to sustain success.


Simplicity in the Messaging: What Is Your Story?

by Paul Adams

December 01, 2014

"Simplicity is the ultimate sophistication." —Leonardo daVinci This is one of my favorite quotes for sure. True to its meaning, it says so much by saying so little.


Entrepreneurs Are Not Normal

by Darren Hardy

November 01, 2014

You’re a freak. That’s right. A freak. And so am I. Don’t be offended—it’s a compliment. Let’s define freak.


On Sept. 2, Greenwich, Connecticut-based Blyth Inc. announced that the company had reached an agreement to sell the majority of its ViSalus subsidiary to the founders and certain other preferred stockholders of ViSalus.


Student entrepreneurs at the community college level come with a variety of pathways in mind to reach their entrepreneurial dreams. Some are focused on innovation and plan to create a new product or service.


On June 2, 2014, the Ninth Circuit published its long awaited BurnLounge Opinion. Within hours, both sides of the Herbalife (HLF—NYSE) battlefield issued statements claiming victory about the decision.


What’s Next? The Future!

by John Fleming

June 24, 2014

The DSN Global 100 list provides a glimpse at the direct selling companies that are the driving force behind the growth and expansion of the channel of distribution worldwide.


When Herbalife announced March 12 that it was facing an FTC inquiry, the company said it welcomed the news given the tremendous amount of misinformation in the marketplace.


Amway Shares Global Findings with Public

by DSN Staff

April 01, 2014

The goal of the annual Amway Global Entrepreneurship Report (AGER) is “to stimulate discussion of topics relevant to the encouragement of entrepreneurs and the advantages of self-employment.” The entire 2013 report is available to the public at AmwayEntrepreneurshipReport.com. With permission from Amway, DSN is reprinting sections of the report in this column.


The long and winding road of women’s progress in society and the business world has had an amazing number of twists, turns and mountains to climb.


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