History repeats itself. Just as Yogi Berra famously said, “It’s déjà vu all over again.” The 2012 billion-dollar short seller attack on Herbalife is a replay of the seminal challenge to the Direct Selling model won by Amway in 1979.
Why Is Research So Important? Industry Research is a topic most people don’t think much about, but in reality it is critically important to our everyday business. In fact, research provides a great many benefits.
As the marketplace changes, so must the role of the direct sales person. Direct sales people cannot rely solely on “what worked in the past.” As customers change how they behave in the marketplace, direct sales people must continually balance timeless competencies with timely touch points in order to deliver the highest level of quality and service to their customers.
No Stereotypical Academics Here
OK, I know all the stereotypes about academicians. We’re eggheads, detached from the “real word,” focused only on theory, incapable of communicating effectively ...
Call for Creativity or Signal of Desperation?
In 2000 Procter & Gamble (P&G) was struggling. Profits were down and the company’s stock price had dropped more than 50 percent resulting in a loss of more than $50 billion in market capitalization.
Our May 2007 Direct Selling News article titled “Championship Customer Service” presented key findings from the first-ever BusinessWeek rankings of the best customer service companies.
Roderick Gilkey and Clint Kilts translate the results from recent neuroscience research...
CARING thoughtware and customer value was the focus of our last article.
Most people are familiar with Lewis Carroll’s classic Alice in Wonderland.