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Direct Selling News  > perspectives  > New Perspectives

Achieving the Vision

by Professors Larry Chonko and Buddy LaForge

December 01, 2006

In this month's Academic Forum, Lee Morgan, President and CEO of The Antioch Company, which is the parent company of Creative Memories, joins Professors Larry Chonko and Buddy LaForge to talk about what it takes to lead a direct selling company.


Embracing Diversity in Direct Selling

by Professors Larry Chonko and Buddy LaForge

November 01, 2006

In this month's Academic Forum, Professors Larry Chonko and Buddy LaForge visit with Nathan Moore, Senior Vice President, General Counsel and Secretary for Mary Kay and outgoing DSEF Chair, about the importance of diversity in the direct selling industry.


Unlocking Customer Value

by Larry Chonko and Buddy LaForge

October 19, 2006

Buddy, it's great to talk with you again this month. I hope some folks are reading our column, but I know we are having fun writing it.


The Need for Speed

by Larry Chonko and Buddy LaForge

September 18, 2006

Hi Eli, it's good to see you. I am so impressed with the work you do as the Executive Director of the Sales Excellence Institute


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