Direct Selling News  > perspectives  > Publisher's Note

I was recently asked a very common question by someone I had just met. The question: What is my one good reason for looking seriously at the direct selling industry at this moment in time?


This month’s Cover Story is always one of our favorites. Our focus in the article “Direct Selling’s Billion Dollar Markets” offers a glimpse at how the business model is faring around the world.


March is always an exciting month for us because we anxiously await the first releases of the previous year’s financial results.


With the migration to our new web platform now complete, I thought this would be a good place to further explain our objectives in case you missed the article in last month’s publication.


Here we are! It’s another new year, another new measurement period and another new opportunity to dust ourselves off, reflect on the past and chart a new course toward a new vision for what can be. The brilliance of the calendar makes possible the opportunity for renewal, and for many, the opportunity to hit the restart button is most welcomed.


I am going to start this note by referring to thoughts first brought up in my “From the Publisher” piece in the December 2008 issue. We reflected there on the challenges of a recessionary economy and revisited the discussion in 2010’s December issue, focusing on whether or not the nation was actually moving toward recovery.


The month of November brings with it one of the most treasured holidays—Thanksgiving. As we move toward this day of celebration, regardless of what else might be going on, we take time to realize that there is something very real about an attitude of gratitude, and that there is always much to be thankful for.


I must admit, I became so involved in the process of bringing together many good topics for the October issue that I had a hard time determining how I would approach this month’s “From the Publisher.”


Our cover story this month explores one of the hottest topics in the world, the impact of social media—especially on the direct selling business model.


My entire thought process for this month’s “From the Publisher” shifted when I read the news that only 18,000 jobs were created in the United States in June, against an expectation of approximately 90,000.


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