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Direct Selling News  > perspectives  > Publisher's Note

Each issue of this magazine brings to you selected thoughts and stories about what is happening in the direct selling industry and other content that we hope is always beneficial to you, our readers.


This fall publication is a reminder of how rapidly the year is moving to closure. We started the year with much collective optimism for the direct selling industry, and overall we have not been disappointed.


The strong 2nd quarter and July performance of many publicly held direct selling companies sends strong signals regarding the current state of direct selling and the future. After taking the brunt of a vicious short seller attack last year, Herbalife’s share price has rebounded significantly.


Coming out of a DSA annual meeting in Phoenix gives one the feeling of having completed a most enjoyable full-course meal. As always, there were many takeaways.


We are always proud to bring you the DSN Global 100 ranking, which is, as always, the result of many hours of collaboration. Those companies that participate reveal not only a level of performance but also a very transparent look at who they are and what they do.


The DSN ranking of companies for 2012 is now complete and posted on our website. On April 3 of this past month we had the honor of once again hosting over 300 guests at the 2012 DSN Global 100 Banquet.


Many have chosen the direct selling method of distribution as the core way to make their products and services available to the public.


As we continue to receive submissions for the 2012 DSN Global 100 listing, it is most exciting to observe the growth that has occurred, especially when we see record growth in many companies.


In mid-December, just after we went to press with the January 2013 issue, our industry and its executives were assailed by another short seller attacking a prominent direct selling company with accusations reminiscent of an old movie that has seen its day of reruns.


Happy New Year! It’s here!
As we start any new year there is always much to reflect on and many new goals and objectives to strive toward. Because of you, we know the stories we tell will continue to keep all informed of the realization that even in the most challenging of times our industry will continue to demonstrate, through the opportunities offered, that growth in its many forms is still the foundation upon which the direct selling channel is built.


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