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Direct Selling News  > perspectives  > Publisher's Note

Reflections have already started to fill our minds even though the year is not over as we go to press with the final issue for 2012. We have witnessed the phenomena of new company successes, constant growth among many companies and of course some challenges.

The month of November will be remembered for another presidential election, the results of which are not known as we go to press. What we do know is Thanksgiving, one of our most treasured holidays, is about to be celebrated.

As you can tell by the cover of this issue, we are embarking upon another Direct Selling News first. Never before has the face of any direct selling industry leader graced the cover of our magazine.

It has been an interesting summer. There were record-breaking second quarter results by major publicly held companies, record-breaking attendance at many conventions, and a few new challenges, as always.

About 15 months ago I had a personal conversation with Paul Zane Pilzer—author, speaker, entrepreneur and former economist—about the economy because it was the No. 1 conversation in the media.

Those of us who attend the DSA Annual Meeting every year always find something that serves to inspire us about the promise of the future.

​The June issue of Direct Selling News is always special. For months we work on identifying the top 100 companies in the world. Then the writing process begins. Our objective: Publish an authentic ranking and tell the stories behind the numbers.

I was recently asked a very common question by someone I had just met. The question: What is my one good reason for looking seriously at the direct selling industry at this moment in time?

This month’s Cover Story is always one of our favorites. Our focus in the article “Direct Selling’s Billion Dollar Markets” offers a glimpse at how the business model is faring around the world.

March is always an exciting month for us because we anxiously await the first releases of the previous year’s financial results.

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