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Direct Selling News  > perspectives  > Publisher's Note

With the migration to our new web platform now complete, I thought this would be a good place to further explain our objectives in case you missed the article in last month’s publication.


Here we are! It’s another new year, another new measurement period and another new opportunity to dust ourselves off, reflect on the past and chart a new course toward a new vision for what can be. The brilliance of the calendar makes possible the opportunity for renewal, and for many, the opportunity to hit the restart button is most welcomed.


I am going to start this note by referring to thoughts first brought up in my “From the Publisher” piece in the December 2008 issue. We reflected there on the challenges of a recessionary economy and revisited the discussion in 2010’s December issue, focusing on whether or not the nation was actually moving toward recovery.


The month of November brings with it one of the most treasured holidays—Thanksgiving. As we move toward this day of celebration, regardless of what else might be going on, we take time to realize that there is something very real about an attitude of gratitude, and that there is always much to be thankful for.


I must admit, I became so involved in the process of bringing together many good topics for the October issue that I had a hard time determining how I would approach this month’s “From the Publisher.”


Our cover story this month explores one of the hottest topics in the world, the impact of social media—especially on the direct selling business model.


My entire thought process for this month’s “From the Publisher” shifted when I read the news that only 18,000 jobs were created in the United States in June, against an expectation of approximately 90,000.


The Direct Selling Association annual meeting always re-energizes our spirits and elevates our appreciation for the direct selling business model. This year’s annual meeting, held June 5–7, attracted industry executives to a program built around general sessions, workshops and idea labs that covered 28 topics. Jason Dorsey, author of Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business, reminded everyone that getting the Gen Y message right is critical to the success of all direct selling companies. John Addision, Co-CEO of Primerica, brought the audience back to the importance of leadership in building companies. Ray Chambers, world-renowned entrepreneur, philanthropist and humanitarian, delivered an uplifting message on the power of philanthropy in solving some of the world’s most challenging problems and the importance of direct selling as a channel of distribution. He said, “The direct selling business model can level the playing field and close the gap between the haves and have-nots.”


In this issue, we release the final ranking of the Direct Selling News Global 100 for 2010. The identification of the Top 100 direct selling companies in the world is the culmination of hours of research and the cooperation of dozens of individuals. We extend our acknowledgment and appreciation to all who were a part of this endeavor. The industry comprises many privately held companies that certainly could have chosen not to share any information; however, overall, we found the cooperative spirit that makes this industry so unique and so very different from most. Many readers will benefit from a better understanding of the magnitude of the social and economic contributions that this channel delivers to individuals and communities throughout the world. Transparency will always be an essential component to greater understanding and acceptance of direct selling as a way of doing business. We believe the DSN Global 100 listing contributes to both.


There is much debate and discussion about technology and its impact on direct selling. There is much debate and discussion about technology and its impact on direct selling. The questions and discussions are endless, and the points of view are diverse. I have heard the direct selling industry described as the first industry to embrace social media, meaning direct selling has always been about the importance of personal relationships. While this may be true and agreed upon by most, it does not necessarily mean that all are clear on exactly what is happening today.


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