Happy New Year! As we kick off 2010, that expression may very well be shared with more heartfelt reflection, optimism, hope and enthusiasm than in any new year in recent history. I am personally pleased to be looking toward the upcoming 12 months and to all the opportunity that’s activated when we wipe the slate clean and begin to paint the masterpiece of another new year!
We end the year with a cover story on something near and dear to me—listening to your field leaders. Many years ago, I was introduced to the direct selling business model.
The industry has always prided itself on using word-of-mouth as the primary method for promotion and that the enormous amount of money traditionally spent by retailers on advertising was invested in the salesforce instead.