“We create the environment that enriches your life.” That’s our new tagline here at PartyLite, and it’s working beautifully for us.
My son recently informed me he is considering applying for admission at one of the U.S. military academies. Not coming from a military family, I wasn’t sure what that desire would require. But because my wife and I try to support our children’s goals, I spent some time researching what an education at a military academy would entail. As I did my research, I was incredibly impressed with the quality of those admitted to military academies. These young men and women are truly the cream of the crop. Not only do they perform well academically, virtually 100 percent of them have excelled at high school athletics, most of them have been team captains, and more than 20 percent of them were elected to student body offices.
In this centennial year for our industry, and on the eve of Avon’s 125th anniversary in 2011, I’ve been doing a lot of thinking on the subject of legacies. At our last annual meeting, I was very proud to accept, on Avon’s behalf, both the Century Club and Founder’s awards acknowledging Avon’s pioneering role in direct selling. For me, personally, these awards were also a reminder of the extraordinary and linked journey of our company and the industry we serve.
The Value of DSA Membership for Direct Selling Companies 2010 marks the centennial anniversary of the Direct Selling Association (DSA). As such, member companies are the beneficiaries of a rich legacy in the United States and around the world. It’s a history of competitor collaboration, information exchange, united lobbying efforts to protect our model of distribution, and public awareness campaigns designed to dispel myths that sometimes impede our growth. Although the DSA enjoys more than 200 member companies, this represents a mere fraction of businesses eligible for membership. For current members and those considering membership, the DSA offers an unlimited opportunity for involvement.
Our industry is often referred to in many ways. The more I think about it, the more convinced I become that we are really in the relationship marketing business. People like to do business with people they like, trust and know who care about them. Why? It’s not only because they can rely on their products, but they can also rely, depend and trust on their service and honesty.
Reputation is everything in the game plan for success. Behind every successful business is a reputation of excellence. How would you grade yours? Do you know or care? You should.
Team National sells a membership that allows people to save money on a wide array of items in a variety of industries. I could list the 20 different industries. I could explain how we provide businesses and families value and factory direct pricing in home furnishings and more. I could explain how we reduce the costs of products and services for our customers and members. Yet, the simple answer to what we do is we help people save money and make money. We believe in providing value and inspiring dreams.
It is ironic that I am writing for “Top Desk,” or any desk at all. My philosophy as the leader of MonaVie is to get out from behind the desk and get into the sales field organization. You have a far better view of how your business is working if you observe it from the other side of the desk.
There are many reasons people get involved with direct selling, and we have talked about them all at some point or another—the ability to work from home, flexibility, extra income, the opportunity to build a career on your own terms.
The direct selling industry prides itself on providing the opportunity for anyone to change their life. I am proud of many aspects of our industry. After nearly 20 years, I remain steadfast in my belief that no other industry provides the opportunity we do for any individual, regardless of their background, personal or financial situation, to create the business and life they desire. We change lives on a bigger scale and more frequently than any other industry. And while I believe this to be true, I challenge all of us to look at ourselves and our organizations to consider what our real commitment is beyond the vehicle for change. Is providing the vehicle enough?