I have spent over 30 years in the direct selling industry, an industry I have grown to love because of the positive impact we have on people’s lives.
It isn’t easy to follow a legend. I was excited and honored to be asked to take the helm of the Direct Selling Association earlier this year, and after 26 years working on behalf of direct sellers I felt I was more than prepared.
Success doesn’t happen by chance; it happens by choice. It often happens by a series of choices, linked together by a commitment to lead with bold strides. I celebrate the achievements many of you have made in creating opportunities in both prosperous and difficult financial times, and I offer a few perspectives on what we can do next.
When we started Silpada Designs 14 years ago, all we had was a big idea, a deep passion for sterling silver jewelry and a friendship that was stronger than steel.
As I write this, today is my two-year anniversary of joining Arbonne International—my first experience as a CEO and my first time in the direct selling business.
Since our launch in 2004, Scentsy has grown steadily, from sales of less than $100,000 in 2004 to more than $380 million last year. Within the last year alone, we moved up 31 spots from No. 64 to No. 33 on the DSN Global 100 list.
In addition to having loving parents who started me off with firm guidance and an excellent education, it has been my good fortune to have several important mentors in my life.
What can we do to make the world a better place? I have talked to people around the world about this topic. I have discussed it with scholars, government officials, colleagues in the industry, Amway distributors and friends who come over for dinner.
“Women make up half of the human resources available. ... If that half is not being channeled into the economy and not being made part of decision-making processes, then economic potential is bound to suffer.
Momentum, or The Big Mo as it is often called, is a powerful thing. It can create massive growth, incredible sales and a tremendous lift in your recruiting. But how do you create it? Most of the recent books on the subject of momentum treat it as an elusive, almost mythical creature that only a few are privileged to see. Many in our industry now regard it as the exclusive domain of startups and new ventures. But momentum is neither exotic nor proprietary to the next new direct selling venture. Momentum is simply the compound effect of a plan executed over a period of time, and nothing more. It can be achieved by any organization, but it must be created intentionally.