If a company has a clear understanding of the importance of brand identity, they will begin to unlock one of the most fundamental truths behind momentum. Knowing who you are, being recognizable and demonstrating transparency, is what earns the trust of customers and entrepreneurs alike.
We’ve all heard that it’s lonely at the top, or that leadership is the other side of the coin of loneliness. Many have embraced this notion, but I would invite them to closely study—and experience—how direct selling really works. It just might change their minds.
What can science possibly teach us about business? I believe that a healthy dose of the scientific method is good for business.
When I was asked to contribute to this DSN edition, I felt honored, as I certainly don’t have the amazing leadership tenure that many other contributors before me have had for this segment.
About a year ago I had a conversation with the founder of a new direct selling company. We discussed the treacherous road that must be traveled to establish a successful and enduring company in our channel.
If you’ve ever heard Amway Chairman Steve Van Andel or President Doug DeVos speak, you know they believe wholeheartedly in the power of entrepreneurism to make the world a better place.
Someone once told me that “one good analogy is worth three hours of discussion,” and I believe it. When I get the opportunity to mentor younger executives, I often use analogies to describe the fundamentals of our industry.
How the traditional retail world’s paradigm shift from multi-channel to omni-channel will impact direct sales forever
Ambit Energy began its seventh year of operation this past March by celebrating the completion of a goal we set at our launch in 2006; we passed $1 billion in annual revenue.
Today, with the focus on quarterly financial performance and the need to deliver positive numbers quarter over quarter, taking shortcuts to produce “quick fix” results at times may seem the right choice to make.