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Direct Selling News  > Perspectives  > Working Smart

Consumers have embraced the convenience of the mobile culture, becoming more invested in technology and innately proficient with digital communication.


Culture of Compassion

by Christopher E. Johnson

March 01, 2017

The memories of a past system outage can be forever seared in your brain.


Throughout our 30 years of business in the direct selling channel, we’ve been on a never-ending search to identify the consistent elements that successful companies have in common.


Differentiating Yourself in the Weight Management Industry

by Bruce Abedon, Ph.D.

February 01, 2017

For many people, happily indulging themselves at family gatherings and parties over the holidays is a ritual they eagerly look forward to every year.


The Future of Direct Selling Is Being an Entrepreneur

by Michael Dermer

January 01, 2017

According to the 2016 Growth and Outlook Survey from the Direct Selling Association, more and more Americans see direct selling opportunities as the wave of the future.


Does Your Incentive Program Need an Extreme Makeover?

by Dave Minnelli

December 01, 2016

If you are like me, you may have a soft spot in your heart for the show Extreme Makeover: Home Edition, a heartwarming show that aired from 2003 to 2012.


I am a businessman who loves taxes, but most of the businesspeople I meet do not share my enthusiasm for the subject. Where I think about taxes every day, they don’t like to think about taxes unless they absolutely must.


A company thrives because of its customer base, those who repeatedly purchase the goods or services of a business.


If you are an executive at an early or growth stage direct selling company and you have not yet begun selling internationally, your trepidation is understood.


Event Branding 101: Why It Matters and How to Do It

by Afton Holfinger

September 01, 2016

It’s another year and you’re gearing up for your convention.


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