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Direct Selling News  > Perspectives  > Working Smart

Why Different Works

by Jennifer L. Mills

May 01, 2015

Every direct selling company knows that to grow their business and reach that all-powerful distributor and customer, it takes an army, connecting through relationships and word of mouth. Companies know this because it works.

In this Q&A, Leslie A. Koll, an Advisory Board member for H2 Wellness, a digital health solutions company, shares his perspective and insight as a consultant to the direct selling industry on ways that today’s companies can leverage new technology to maximize consumer engagement and lifetime value.

Facebook: A New Era in Building Relationships

by Jim Lupkin and Brian Carter

April 01, 2015

Back in 2003, one of the most successful network marketing distributors of all-time told us, “If someone could figure out how to build relationships online, they would build the largest team of distributors in the history of network marketing… because no other medium can match the speed with which it informs people.”

It’s That Time of Year

by William W. Olsen

March 02, 2015

When a new independent business owner (IBO) gets recruited to a new opportunity, the “business owner” part of the term IBO doesn’t always sink in at first or with the breadth of what that status means to them.

Meeting the demands of an ever-changing global marketplace is a challenge for many of today’s businesses.

Business Intelligence for Everyone

by Serena Ayscue

December 01, 2014

Your organization has been busy. You’ve been focusing on acquiring representatives and customers, increasing sales, decreasing cost without losing quality, building revenue and profitability, and outpacing the competition. While your organization has worked hard to improve operating efficiencies, you may begin to feel the need to analyze more specifics about what is happening in your business.

When Direct Selling Goes Digital

by Fred Bendaña and John Schnettgoecke

December 01, 2014

“It is not the strongest of the species that survives, nor the most intelligent. It is the one that is the most adaptable to change.” —Charles Darwin

Do You Have Enough Gen Xers in Your Succession Plan?

by Judy Stubbs

November 01, 2014

When it comes to the U.S. working population, all age groups are not created equal. There are significant differences in the fundamental values and predominant work styles of different generations.

MONEYBALL: Buying the Behaviors That Bring Success

by Mark Rawlins (with research and contributions from Mitch Stowell and Kenny Rawlins)

October 01, 2014

For more than 30 years my company and I have provided commissions processing software for the direct selling industry. Through all those years—working with hundreds of companies—I have struggled to find a simple way to describe our basic theory of commissions.

3 Keys to a Powerful Event Experience

by John Killacky

September 02, 2014

Another year, another convention. How will this year’s event be different? What can you do to bring fresh excitement and new energy?

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