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Direct Selling News  > perspectives  > Working Smart

By starting out small, direct selling businesses can quickly tap into the latest trend. However, if that trend takes hold, the potential can be explosive. The ability to manage exponential growth is therefore critical to long-term success.

How to Create a Marketing Roadmap That Gets Results

by Brett Duncan

December 01, 2015

Marketing and communications have never been more important within the direct sales industry than they are right now.

Incentive Travel That Works

by Amy Pfeiffer

December 01, 2015

By now, the power of travel rewards to increase sales productivity, build retention and accomplish a myriad of other business objectives, has been clearly established.

We all want more customers. Whether you’re a startup or a multinational, as industry executives we cannot ignore the need for smarter recruiting practices that grow our loyal customer base and expand our customer lifetime values.

Adapt or Die

by Brent Warrington

October 01, 2015

Uber, Airbnb, Lyft. They’re certified unicorns in the tech industry, boasting billion-dollar valuations, ongoing press coverage and constant consumer attention.

Even the most savvy entrepreneurs have their limitations.

During the startup phase of most direct sales companies, call centers are utilized to provide direct communications to both the organization’s field representatives and customers.

Reflect on your last conversation with your human resources leader about your company’s need to do a better job of finding great people. How did that go?

Why Different Works

by Jennifer L. Mills

May 01, 2015

Every direct selling company knows that to grow their business and reach that all-powerful distributor and customer, it takes an army, connecting through relationships and word of mouth. Companies know this because it works.

In this Q&A, Leslie A. Koll, an Advisory Board member for H2 Wellness, a digital health solutions company, shares his perspective and insight as a consultant to the direct selling industry on ways that today’s companies can leverage new technology to maximize consumer engagement and lifetime value.

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