Every direct selling company knows that to grow their business and reach that all-powerful distributor and customer, it takes an army, connecting through relationships and word of mouth. Companies know this because it works.
In this Q&A, Leslie A. Koll, an Advisory Board member for H2 Wellness, a digital health solutions company, shares his perspective and insight as a consultant to the direct selling industry on ways that today’s companies can leverage new technology to maximize consumer engagement and lifetime value.
Back in 2003, one of the most successful network marketing distributors of all-time told us, “If someone could figure out how to build relationships online, they would build the largest team of distributors in the history of network marketing… because no other medium can match the speed with which it informs people.”
When a new independent business owner (IBO) gets recruited to a new opportunity, the “business owner” part of the term IBO doesn’t always sink in at first or with the breadth of what that status means to them.
Meeting the demands of an ever-changing global marketplace is a challenge for many of today’s businesses.
Your organization has been busy. You’ve been focusing on acquiring representatives and customers, increasing sales, decreasing cost without losing quality, building revenue and profitability, and outpacing the competition. While your organization has worked hard to improve operating efficiencies, you may begin to feel the need to analyze more specifics about what is happening in your business.
“It is not the strongest of the species that survives, nor the most intelligent. It is the one that is the most adaptable to change.” —Charles Darwin
When it comes to the U.S. working population, all age groups are not created equal. There are significant differences in the fundamental values and predominant work styles of different generations.
For more than 30 years my company and I have provided commissions processing software for the direct selling industry. Through all those years—working with hundreds of companies—I have struggled to find a simple way to describe our basic theory of commissions.
Another year, another convention. How will this year’s event be different? What can you do to bring fresh excitement and new energy?