Building a Winning Culture at the Home Office
I suspect I already know something about you. Your smartphone is probably right beside your pillow, or at least, not more than two feet away from your head while you sleep. You reach for it first thing in the morning.
The stage was set in the early e-commerce days with eBay and Amazon paving the way in the digital shopping experience. More recently, we were introduced to flash sales and daily deals from companies like Living Social, Gilt Groupe, Woot and of course Groupon.
Did you know there is a proven way to increase recruiting and retention, gain more customers, and support the causes you are passionate about?
The average response time of a company’s public relations department to a public situation used to be 48 hours, then 24 hours. Now, with Twitter, Facebook and YouTube, responses that don’t come within a few hours of the incident are considered too late.
On balance, it appears that the direct selling business model continues to hold up well despite the continued difficult global macroeconomic conditions. In a period where nominal GDP growth is stuck in the low- to mid-single digits in the U.S. and in the mid- to high-single digits globally, many of the larger, publicly traded direct sellers are continuing to post strong organic sales growth.
Recent articles in USA Today and The Wall Street Journal shared information from the Pew Research Center in Washington about the new surge of 18-34-year-old women whose rally cry is “show me the money.”
According to a May 2012 McKinsey & Company consumer shopper and insight report, the functional nutrition category—including vitamin nutrition as supplements and in fortified foods and beverages—is a $225–275 billion industry.
Of the most critical business areas specific to the contemporary direct sales business model, the areas of e-communication and e-marketing have experienced the greatest transformation.
During my 20+ years as an analyst covering branded consumer products companies, I have had the opportunity to witness the direct selling business model close up.