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Direct Selling News  > perspectives  > Working Smart

Building a Winning Culture at the Home Office


I suspect I already know something about you. Your smartphone is probably right beside your pillow, or at least, not more than two feet away from your head while you sleep. You reach for it first thing in the morning.


The Changing e-Commerce Landscape

by Greg Fink and Gregg Corella

March 01, 2013

The stage was set in the early e-commerce days with eBay and Amazon paving the way in the digital shopping experience. More recently, we were introduced to flash sales and daily deals from companies like Living Social, Gilt Groupe, Woot and of course Groupon.


Doing Good Is a Smart Business Tool

by Gina Manis-Anderson

February 01, 2013

Did you know there is a proven way to increase recruiting and retention, gain more customers, and support the causes you are passionate about?


The average response time of a company’s public relations department to a public situation used to be 48 hours, then 24 hours. Now, with Twitter, Facebook and YouTube, responses that don’t come within a few hours of the incident are considered too late.


Direct Selling Business Model Holding Up Well

by Douglas Lane

January 01, 2013

On balance, it appears that the direct selling business model continues to hold up well despite the continued difficult global macroeconomic conditions. In a period where nominal GDP growth is stuck in the low- to mid-single digits in the U.S. and in the mid- to high-single digits globally, many of the larger, publicly traded direct sellers are continuing to post strong organic sales growth.


Show Me the Money

by Karen Phelps

December 01, 2012

Recent articles in USA Today and The Wall Street Journal shared information from the Pew Research Center in Washington about the new surge of 18-34-year-old women whose rally cry is “show me the money.”


Vitamins Celebrate 100 Years!

by Michael McBurney, Ph.D.

November 01, 2012

According to a May 2012 McKinsey & Company consumer shopper and insight report, the functional nutrition category—including vitamin nutrition as supplements and in fortified foods and beverages—is a $225–275 billion industry.


Gamification Demystified

by Sebastian Leonardi

November 01, 2012

Of the most critical business areas specific to the contemporary direct sales business model, the areas of e-communication and e-marketing have experienced the greatest transformation.


Direct Selling: Capitalism at its Core

by Douglas Lane

September 01, 2012

During my 20+ years as an analyst covering branded consumer products companies, I have had the opportunity to witness the direct selling business model close up.


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