How do you get your brand across to a largely uniformed mass market desperate to sample foreign beauty products? Convention dictates that you advertise through print ads, television commercials or, thanks to a globally connected world, social media platforms.
Things are looking pretty in Brazil—and we don’t just mean the people. A recently released CNBC report states that the country known for its bronzed bodies and good looks will overtake Japan as the world’s No. 2 beauty market by 2013 to trail only the United States.
The recent release of 2011 earnings statements for the world’s six largest direct sellers— Avon, Herbalife, Natura, Nu Skin, Oriflame and Tupperware—showed that Herbalife, the U.S.-based global seller of weight-management, nutritional supplements and personal-care products, had an increase of 26 percent in sales growth in the past year.
Natura, the Brazilian cosmetics giant that placed No. 3 in last year’s Direct Selling News Global 100 ranking, was recently named one of the most ethical companies in the world for 2012.
Kangzen-Kenko International Co., Ltd., a Thai direct selling company offering beauty, nutritional and household products, recently opened business in Phnom Penh, Cambodia.
Direct selling is alive and doing well in Peru. The industry, which is the largest category within non-store retailing in the country, has allowed hundreds of thousands of Peruvians to create their own business opportunities, and also helped to reduce poverty. And, according to industry leaders, the future looks bright.
A recent ChinaDaily USA article stated that improved living standards in urban cities and the belief that vitamins contribute to better health have created a huge demand for nutritional supplements in China in recent years.
The Thai Direct Selling Association (TDSA) recently held a grand gala, “A Night of Brilliant Success,” to honor the nation’s best direct sellers for 2011.
LR Health & Beauty Systems GmbH and Energetix GmbH & Co. KG are newest Corporate Members.
The WFDSA has released the results of the global direct selling industry statistics covering the calendar year 2010. Click here to view.