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Direct Selling News  > news  > World News

German cosmetics manufacturer LR Health & Beauty Systems, based in Westphalia, announced that it has extended its perfume marketing contract with Hollywood superstar Bruce Willis for another three years.


Dr. Derek Hassay, Assistant Professor at the University of Calgary’s Haskayne School of Business, was awarded the Service Alberta’s Consumer Services 2011 Minister’s Award.


Belcorp International, which placed 10th on the 2011 DSN Global 100 ranking of the top direct selling companies in the world, was recently recognized by the renowned organization Best Place to Work® as one of the Top 25 best multinationals to work at in Latin America.


Congratulations to DSA South Africa, which celebrated its 40th anniversary on April 19.


How do you get your brand across to a largely uniformed mass market desperate to sample foreign beauty products? Convention dictates that you advertise through print ads, television commercials or, thanks to a globally connected world, social media platforms.


Things are looking pretty in Brazil—and we don’t just mean the people. A recently released CNBC report states that the country known for its bronzed bodies and good looks will overtake Japan as the world’s No. 2 beauty market by 2013 to trail only the United States.


The recent release of 2011 earnings statements for the world’s six largest direct sellers— Avon, Herbalife, Natura, Nu Skin, Oriflame and Tupperware—showed that Herbalife, the U.S.-based global seller of weight-management, nutritional supplements and personal-care products, had an increase of 26 percent in sales growth in the past year.


Natura, the Brazilian cosmetics giant that placed No. 3 in last year’s Direct Selling News Global 100 ranking, was recently named one of the most ethical companies in the world for 2012.


Kangzen-Kenko International Co., Ltd., a Thai direct selling company offering beauty, nutritional and household products, recently opened business in Phnom Penh, Cambodia.


Direct selling is alive and doing well in Peru. The industry, which is the largest category within non-store retailing in the country, has allowed hundreds of thousands of Peruvians to create their own business opportunities, and also helped to reduce poverty. And, according to industry leaders, the future looks bright.


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