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Direct Selling News  > news  > World News

Oriflame, one of Europe's leading beauty brands, recently announced that its partnership with the Women's Tennis Association (WTA) will expand across the globe.

Across Europe, direct selling continues to have a positive impact on economies that have been hit hard by the global recession.

The Direct Sellers Association of Canada recently recognized its 2012 award recipients at the association's annual conference held in King City, Ontario.

India has become one of the most fertile environments for women according to a recent Dell Women's Global Entrepreneurship study.

PM-International AG, one of Europe's largest direct selling companies, was recently honored as one of the Top 100 most innovative German mid-sizes companies during the the Innovation Competition held by the Economic University of Vienna. The award marked the 11th year in a row the company has been so honored--a record for a direct selling company.

Direct selling continues to be Europe's largest provider of independent business opportunities.

Amway, the second largest direct seller in the world, was recently presented with the Best Award for 2011 by the Thai Chamber of Commerce.

Vorwerk Managing Partners Walter Muyres and Reiner Strecker reported a successful 2011 for the Germany-based direct selling company, which closed the financial year 2011 with a 4.2 percent increase in sales and succeeded in boosting its pre-tax profits.

The UK Direct Selling Association reports that "party" sales have surged 120 percent in the past few years—from £177 million in 2009 to £290 million.

German cosmetics manufacturer LR Health & Beauty Systems, based in Westphalia, announced that it has extended its perfume marketing contract with Hollywood superstar Bruce Willis for another three years.

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