Direct selling continues to perform strongly in Europe, despite the global economic crisis. Statistics compiled by Seldia and the World Federation of Direct Selling Associations (WFDSA) show a growth in sales in the European Union of 8.1 percent in 2010. Read more.
Doing Good Is Good For Business: The Win-Win of Cause Marketing
The mutually beneficial, strategic alignments between companies or brands and charitable endeavors are causing a paradigm shift.
Direct Selling’s Billion Dollar Markets
The World Federation of Direct Selling Associations (WFDSA) recently released its Global Statistical Report after compiling the data for the year 2010.
Beyond Testimonials … to Science
Direct sellers have always known the power of the testimonial to share a product and its key features and benefits. In fact, some might argue the entire industry was built upon the power of this type of sharing.
How Direct Selling Met the Coffee Market
America has a love affair with coffee. Every day, more than half of the country’s adult population admits to habitually downing a cup of joe—the liquid equivalent of 146 billion cups each year.
Texas-based Sportron has achieved a triple crown that any wellness company would envy.
USANA: 20 Record-Breaking Years
by Barbara Seale
LegalShield: Expanding Justice for All
by Barbara Seale
Take Shape For Life: Success through Support
by Barbara Seale
Quick, think of a product that is used by virtually every consumer and every business in North America. Got it? Energy, right? Energy fuels appliances, lights homes and powers equipment to make products.
Nerium International: Real Ingredients for Success
by Jeremy Gregg
Barefoot Books: Passionate About Children’s Literature
by Lin Grensing-Pophal
Organo Gold: Making Coffee with a Special Ingredient
by Lin Grensing-Pophal
Team National carries on the legacy of providing H.O.P.E. to areas of critical need.
SeneGence: It Just Makes Sense
by Karyn Reagan
Orenda International: Lifting People with Every Purchase
by Jeremy Gregg
Generous by Nature: How the Direct Selling Industry Creates a Culture of Giving Back
by Sarah Paulk