Direct Selling News  > perspectives

I was recently asked a very common question by someone I had just met. The question: What is my one good reason for looking seriously at the direct selling industry at this moment in time?


Letter from John Fleming, April 2012


Letter from John Fleming, March 2012


Letter from John Fleming, February 2012


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I am truly looking forward to my first Annual Meeting as President of the Direct Selling Association. How fitting that this year’s theme, “Inspiring Entrepreneurs,” reflects what I and other leaders of our industry have tried to instill in each and every person we encounter.


Direct Selling Continues to Grow in Europe

by Maurits Bruggink


Campaigning for our Industry and America’s Future

by Amy M. Robinson


DSA Pilot Marketing Campaign to Educate Public with Company Help

by Amy Robinson


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As the marketplace changes, so must the role of the direct sales person. Direct sales people cannot rely solely on “what worked in the past.” As customers change how they behave in the marketplace, direct sales people must continually balance timeless competencies with timely touch points in order to deliver the highest level of quality and service to their customers.


Making Academic Research Practical for Direct Sellers

by Greg W. Marshall


Gas Prices and Other Economic Woes

by Professors Larry Chonko and Buddy LaForge


Driving growth through Innovation

by Professors Larry Chonko and Buddy LaForge


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