January 20, 2017
Nerium Opens Second Latin America Market
Photo: Nerium products now available in Colombia.
Skincare brand Nerium International is expanding its footprint in Latin America with the opening of Nerium Colombia.
The new market will be led by Adriana Sarmiento, General Manager, who has extensive experience building corporate sales and marketing teams, within the direct sales channel. “Nerium International is a company with a culture rooted deeply in a philosophy of loving, caring and sharing, and I am very proud to be part of this organization,” said Sarmiento.
The new general manager is a native of Bogotá, Colombia, where Nerium has opened its first Brand Center in the region. In addition to housing corporate offices, these centers are a destination for consumers to learn more about Nerium products, and for the company’s independent distributors, known as Brand Partners, to obtain tools and training.
“We decided to open our Nerium International Colombia Brand Center in Bogotá, a capital city exuding vitality and verve,” said Nerium Founder and CEO Jeff Olson. “This lively city is filled with colonial architecture and a high-style sophistication, making it the perfect location for our first Brand Center in South America.”
The company also announced that it has selected World Vision, a humanitarian organization fighting poverty and injustice, as its philanthropic partner in Colombia.
With the addition of Colombia Nerium is now in seven markets, two of which—Japan and Australia—opened in the second half of 2016. In Latin America, the company has existing operations in Mexico.