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July 21, 2017

U.S. News

Jeff Higginson Appointed CEO International of FuXion Biotech

Photo: Jeff Higginson (left), CEO International at FuXion BioTech, with company Founder and Owner Alvaro Zúñiga.

Lima, Peru-based FuXion Biotech, the provider of nutritional beverages made from Andean, Amazonian and Oriental fruit and vegetable extracts, recently announced that industry veteran Jeff Higginson has been appointed to the newly created position of CEO International to help the company with rapid expansion.

“We are now in a process of transformation as we move from one of Latin America’s strongest companies into a true worldwide powerhouse,” said CEO and President Alvaro Zuniga Benavides, who founded the company in 2006. “Jeff brings the talent, experience and passion to help us continue our growth in South and Central America, and to develop the U.S., European and Asian markets.”

Prior to FuXion, Higginson was with another health and wellness company in the direct selling channel. He served as Director of Sales & Marketing during its initial launch, and in 2010 was named co-CEO.

“The FuXion product line meets the needs of millions of people, and I’m excited to join the team taking the FuXion movement around the world,” said Higginson.

FuXion was founded on the belief that ancient knowledge of millenary cultures could be leveraged using modern biotechnology. The company’s products are made by merging more than 1,500 active ingredients extracted from natural foods and combining them in unique formulations with modern technology to multiply the benefits of each. In April, the company placed No. 85 on the Direct Selling News Global 100 list of the top direct selling companies in the world, achieving $135 million in 2016.