April 24, 2015

World News

Eco-Friendly Direct Selling Brands Make Major Strides in Sustainability

In the spirit of Earth Day and Arbor Day—both occurring this week—DSN is spotlighting some of the ways direct selling companies are taking a sustainable approach to business. Click through to learn more about the eco-friendly initiatives happening daily across the industry.

  • The Arbor Day Foundation has named Mary Kay Inc. the recipient of its 2015 Promise to the Earth Award for its tree planting and conservation efforts. The cosmetics brand is a corporate partner of the foundation, alongside organizations such as Disney, FedEx and Toyota. Through its Pink Doing Green campaign, Mary Kay has committed to planting 1 million trees around the world, achieved zero landfill status at eight of its facilities, powered its Dallas-area facilities with renewable energy, and saved millions of gallons of water.
  • Avon Products Inc. announced Wednesday that its Healthy Forests, Beautiful World fundraising program has topped $7.5 million in donations for global reforestation efforts. The New York-based company partners with The Nature Conservancy and World Wildlife Fund to support the critically endangered rainforests in Brazil and Indonesia. In its announcement, Avon also introduced an Earth Day tote bag available to U.S. customers. For each bag sold, Avon will donate $2 to Healthy Forests, Beautiful World.
  • Sustainability is the mission of Viridian Energy, a renewable energy provider based in Connecticut. This week the company released its annual Sustainability Report, reviewed by Ernst & Young, on the environmental benefit of its products. For example: Since Viridian’s founding in 2009, it has helped customers avoid 5 billion pounds of CO2 emissions, the equivalent of recycling more than 35 billion plastic bottles. The company has also organized dozens of local cleanup and planting projects across the country through its Earth Month campaign.
  • On Thursday USANA Health Sciences Inc. announced its new Climate Registered status, meaning the company has measured its carbon footprint, with third-party verification, and reported the data through The Climate Registry. The reporting enables USANA to gauge its environmental impact, identify inefficiencies and anticipate future regulation. Through its ongoing USANA Green initiative, the Salt Lake City-based company is also saving 2.67 million gallons of water a year, cutting a third of its greenhouse gas emissions, recycling 50 percent of its waste and more.