October 21, 2016
The Roundup: Tyra Beauty, LulaRoe, Young Living and More
Catch up on this week’s industry chatter with these click-worthy links:
- “LuLaRoe's Secret To Becoming A Direct Sales Powerhouse? Facebook Live” Three-year-old fashion brand LuLaRoe is on track to hit $1 billion in sales this year. Forbes looks at the limited-edition products and live-stream sales strategy that are driving growth.
- “Tyra’s Big Fierce Outrageous Goals” Two years into the direct sales experiment that is Tyra Beauty, Racked went behind the scenes at Fierce Up, the company’s annual salesforce convention, to learn more about Banks’ vision for the beauty line and its independent sellers.
- “Syrian Refugee Finds Comfort in Cosmetics: ‘I’ve Gotten the Opportunity to Step Back Into Some Semblance of My Former Life’” A 20-year beauty business was just one thing Ani Apelian and her husband left behind in 2014, when invading al-Qaeda rebels forced them to flee their Syrian village.
- “Young Living Louisiana Flood Relief Recap” The essential oils seller provides an update on its relief efforts in Louisiana, where many residents, some of them Young Living members, are working to rebuild their lives after historic flooding caused billions in damages across the southern part of the state.
- “7 Takeaways from a Female Trailblazer Who Built a Multi-Billion Dollar Company” It’s safe to say that the late Mary Kay Ash—the direct sales icon whose eponymous beauty company raked in a tidy $3.7 billion last year—can teach all of us a few things about building a successful business.