April 03, 2013

U.S. News

2013 DSN Global 100 List

DSN 100

Since 2004 Direct Selling News has been dedicated to telling stories focused on relating the opportunities direct sellers provide to millions of independent business owners around the globe. So it seemed only fitting for DSN to further recognize the industry by compiling a comprehensive list, starting in 2010, of the top direct selling companies in the world.

The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.

In an effort to support transparency and verify authenticity, DSN implemented a new standard for the 2011 ranking, which we continued this year: the Revenue Certification Form (RCF). In addition to an updated profile, each company was asked to submit an RCF signed by the CEO and CFO or designated agent. Some privately-held companies choose not to participate in the Global 100 process, and therefore do not appear on this list. We encourage all companies to submit the required forms.

We thank all the companies that willingly participated in our survey as well as our dedicated team of researchers who helped us present to you the remarkable achievements of direct sellers around the globe.

The following contains the ranking for the 2013 DSN Global 100 (based on 2012 revenues), our annual list of the top revenue-generating direct selling companies in the world. The list is published in the June issue of Direct Selling News.



2013 Rank

Company Name

2012 Revenue


1Alticor (Amway)$11.3BUSA
2Avon Products, Inc.$10.7BUSA
3Herbalife Ltd.$4.1BUSA
4Vorwerk Co. KG $3.3BGermany
5Natura Cosmeticos SA$3.2BBrazil
6Mary Kay Inc.$3.1BUSA
7Tupperware Brands Corp.$2.6BUSA
8Nu Skin Enterprises, Inc.$2.2BUSA
9Oriflame Cosmetics SA$2.0BLuxembourg
10Belcorp Ltd.$1.9BPeru
11Primerica Financial Services, Inc.$1.2BUSA
13Miki Corp.$1.1BJapan
14Ambit Energy, L.P.$930MUSA
15Telecom Plus$892MUK
16Stream Energy (Ignite)$840MUSA
17Yanbal International$815MPeru
18Thirty-One Gifts LLC$718MUSA
19Shaklee Corp.$650MUSA
20USANA Health Sciences Inc.$649MUSA
21ViSalus (Blyth)$624MUSA
22ACN, Inc.$582MUSA
25WIV Wein International AG$539MGermany
26AmorePacific$520MSouth Korea
27Market America Inc.$505MUSA
28The Pampered Chef Ltd. $500MUSA
29For Days Co. Ltd.$445MJapan
30Southwestern $427MUSA
31PartyLite (Blyth)$425MUSA
32KK ASSURAN$378MJapan
33Arbonne International LLC$377MUSA
34Nature’s Sunshine Products, Inc.$368MUSA
35LG Household & Health Care$350MSouth Korea
36Isagenix International$334MUSA
38Neways, Inc.$326MUSA
38Noevir Holdings Co., Ltd.$326MJapan
40Menard Japan Cosmetics$319MJapan
41Eureka Forbes Ltd.$318MIndia
42LR Health & Beauty Systems $313MGermany
43Team National, Inc.$301MUSA
44Longrich (Jiangsu Longliqi)$287MChina
454Life Research L.C.$268MUSA
46Charle Corp. Ltd.$258MJapan
47Advocare International L.P.$255MUSA
49Ann Summers$235MUK
50Naturally Plus$233MJapan
51Team Beachbody$218MUSA
52Take Shape For Life (Medifast)$216MUSA
54K par K$214MFrance
55Family Heritage Life$202MUSA
56CUTCO (Vector Marketing)$200MUSA
56Huis Clos$200MFrance
56It Works! Global$200MUSA
59BearCere’Ju Co. Ltd.$192MJapan
60Hillarys Blinds$189MUK
61LifeVantage Corp.$187MUSA
63Viridian Energy*$182MUSA
64Mannatech, Inc.$173MUSA
66Organo Gold International$170MCanada
68Enagic USA, Inc.$165MUSA
68North American Power$165MUSA
70Lux International$163MSwitzerland
71Hy Cite Enterprises, LLC$159MUSA
73Princess House, Inc.$148MUSA
74Zhulian Marketing$145MMalaysia
75WorldVentures Holdings LLC$143MUSA
77Nikken Global Inc.$133MUSA
78Jeunesse Global$126MUSA
81Vemma Nutrition Co.$117MUSA
82Zija International$110MUSA
845LINX Enterprises, Inc.$104MUSA
86The Longaberger Company$100MUSA
86Nerium International$100MUSA
89Creative Memories$97MUSA
90Tastefully Simple Inc.$96MUSA
91Vision International People Group$95MCyprus
92Ion Cosmetics$93MJapan
93Chandeal Co. Ltd.$86MJapan
95Kleeneze, Ltd.$76MUK
97The Maira Co. Ltd.$72MJapan
97Supreme Products$72MJapan
99Nature Care$71MJapan
100Reliv International$69MUSA

*The revenue figure reflected for Viridian excludes 43 days of revenue from Oct. 1 to Nov. 12, 2012.

NOTE: Our initial ranking included a company at No. 72 that requested withdrawal from the list at the time of the Global 100 announcement on April 3, 2013.

The following company submitted information after the requested deadline:
Better Way/Mistine, $460 million, Thailand