May 30, 2014

World News

2014 DSN Global 100 List

DSN 100


Since 2004 Direct Selling News has been dedicated to telling stories focused on relating the opportunities direct sellers provide to millions of independent business owners around the globe. So it seemed only fitting for DSN to further recognize the industry by compiling a comprehensive list, starting in 2010, of the top direct selling companies in the world.

The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.

In an effort to support transparency and verify authenticity, DSN implemented a new standard for the 2011 ranking, which we have continued each year since: the Revenue Certification Form (RCF). In addition to an updated profile, each company is asked to submit an RCF signed by the CEO and CFO or designated agent. Some privately-held companies choose not to participate in the Global 100 process, and therefore do not appear on this list. We encourage all companies to submit the required forms.

We thank all the companies that willingly participated in our survey as well as our dedicated team of researchers who helped us present to you the remarkable achievements of direct sellers around the globe.

The following contains the ranking for the 2014 DSN Global 100 (based on 2013 revenues), our annual list of the top revenue-generating direct selling companies in the world. The list is published in the June issue of Direct Selling News.


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2014 Rank

Company Name

2013 Revenue

1Amway$11.80B
2 Avon $9.95B
3Herbalife$4.80B
4Vorwerk$3.70B
5Mary Kay$3.60B
6Natura$3.20B
7Nu Skin$3.18B
8Tupperware$2.67B
9Belcorp$1.96B
10Oriflame$1.95B
11Primerica$1.27B
12 Ambit Energy$1.20B
13Telecom Plus$1.10B
14Stream Energy$867M
15Yanbal$848M
16Miki$783M
17Thirty-One$763M
18Blyth (PartyLite and ViSalus)$750M
19USANA$718M
20ACN$700M
21New Era$678M
22Market America$547M
23Amore Pacific $520M
24Forbes Lux$489M
25Scentsy$485M
26AdvoCare$460M
27It Works! Global$456M
28Noevir Holdings$455M
29Isagenix$448M
30COSWAY$440M
31YoFoto$428M
32Arbonne$413M
33Better Way$407M
34Nature’s Sunshine$378M
35For Days$376M
36Apollo$340M
37Team National$332M
37KK ASSURAN$332M
39Team Beachbody$328M
40LR Health & Beauty Systems$323M
414Life$300M
42Longrich$292M
43PM-International$284M
44Neways$280M
45Viridian Energy$267M
46Jeunesse$257M
47North American Power$256M
48MENARD$255M
49Southwestern Advantage$253M
50Elken$233M
50Origami Owl$233M
52Take Shape For Life$229M
53Vemma$221M
54Nerium$219M
55LG Household & Health Care$215M
55Organo Gold$215M
57Naris Cosmetics$214M
58Charle$208M
58LifeVantage$208M
60Pro-Health$204M
61CUTCO$200M
61HEIM & HAUS$200M
63Naturally Plus$199M
64Rodan + Fields$196M
65WorldVentures$195M
66Family Heritage Life$192M
67JAPAN LIFE $188M
68Huis Clos$184M
69GNLD$178M
70Mannatech$177M
71Giffarine$176M
72Enagic$170M
73Diana$166M
73BearCere’Ju $166M
75Hy Cite$164M
76Plexus$160M
77Princess House$154M
78Gano Excel$150M
79Zija$144M
80KOYO-SHA$141M
81Zhulian Marketing$127M
82Univera$118M
83Nikken$115M
845LINX$112M
85Vision International People Group$96M
85Arsoa Honsha$96M
87New Image$95M
88Nefful$94M
89Youngevity$86M
90ASKA$83M
91Tastefully Simple$79M
92Kleeneze$76M
93ENERGETIX$75M
94Chandeal$72M
95Momentis$71M
95Seacret$71M
97Ion Cosmetics$70M
98Reliv$68M
99CVSL$65M
100Zurvita$63M

Click here to celebrate your company's achievement with customized recognition prints.