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December 05, 2017

U.S. News

4Life Research Names New GMs for Peru, Ecuador

Sandy, Utah-based 4Life Research recently appointed two new general managers to its team. Paul Paez will be the new general manager of 4Life Ecuador. Jorge Chacon, who has served as the 4Life Ecuador general manager since 2011, will serve as the general manager of 4Life Peru.

Paez has a degree in marketing and has been with 4Life Ecuador for more than seven years. He started in Distributor Services, spent several years as the sales supervisor, and most recently, served as the marketing and commercial manager.

“Paul has been Jorge’s right-hand man. He has wonderful relationships with our distributors in Ecuador, and he is respected by everyone,” said Vice President of International Rich Decker.

Paez will be responsible for generating growth in the Ecuador market by supporting distributors through team building and a methodical commitment to field-tested practices.

“Paul has shown amazing talent and commitment in his years with 4Life,” said President and CEO Danny Lee. “We are excited to have him build on the amazing growth that Ecuador has experienced in the last year.”

Chacon, who has an educational background in business administration and an MBA in bank and finance, began at 4Life in 2009 as the finance manager of 4Life Costa Rica. He was promoted to 4Life Ecuador general manager, where he served for more than six years. Chacon has demonstrated a record of accomplishment in Ecuador. Under his leadership, Ecuador has experienced double-digit growth so far in 2017.

“Jorge is a great leader,” said Lee. “Ecuador experienced outstanding growth under his leadership. As we enter the 20th anniversary of 4Life, we are excited to see how Jorge’s vision will impact Peru.”

Manny Castillo, who has served as the 4Life Peru general manager since 2014, will return to 4Life global headquarters. “I’m appreciative of Manny’s leadership and welcome him back to the United States,” said Lee.

4Life has 24 offices around the world to serve a global network of independent distributors and their customers.