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January 01, 2017

Publisher's Note

A Fresh Look for a Trusted Brand



Click here to order the November 2016 issue in which this article appeared or click here to download it to your mobile device.


Lauren Lawley Head

It’s a new year and a new look for Direct Selling News. To celebrate more than 12 years of publishing, we wanted to give you, our valued readers, a fresh experience with our brand. The team has worked tirelessly over many months to bring this project to fruition, and we hope that you’ll find the design to be a modern, sophisticated update to the magazine. Inside, you’ll find inviting photography, bold graphics to help tell the stories of direct selling, enhanced tools for navigating through each edition and a personal touch to our contributions from guest writers.

As part of the project, many of you graciously took the time to supply us with feedback about your experience with the magazine over the years. We were so touched by what you shared. The Direct Selling News readership is a highly engaged audience, reading thoroughly and searching for in-depth research and information that will foster the growth and development of the channel. A whopping 93 percent of readers who participated in our recent survey reported having shared an article with a colleague, and 65 percent use the publication as a resource when looking for a supplier for their business. We know you are busy, high-achieving executives, and it is an honor to support you with insights and analysis that help fuel your businesses.

In addition to unveiling our new look, the Direct Selling News team is kicking off the new year as it has each of the past eight, with the launch of the DSN Global 100. This signature research project has become a benchmark for the direct selling community, culminating in the unveiling of the annual list of the 100 largest direct selling companies in the world. This year’s celebration will take place on April 19 at the InterContinental Dallas, and we would love for you to be a part of the event. Submission information as well as tickets and sponsorship opportunities are available at DSNGlobal100.com. If you have any questions about the research process or program, don’t hesitate to reach out to our team.

Our goal in 2017 is to continue to deliver on the value you have come to expect—providing more sharable, actionable content in an easy-to-read format as well as continuing to serve as a strong, professional voice for the unique model of entrepreneurship that is direct selling. As you read through this edition and become more familiar with the updated design, we would love to hear from you. Please let us know how we can continue to serve you and your team in the year ahead.

Best wishes for a wonderful 2017,
Lauren