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October 20, 2017

U.S. News

ASEA Opens New International Headquarters

Utah-based ASEA recently celebrated the opening of the company’s new headquarters in Pleasant Grove. The 50,000-square-foot facility is less than a mile from the company’s production facility, built in 2013.

President Jarom Webb said the building represented a new foundation for the company’s future. “Our vision is to become a global leader in cellular health, and this building represents a significant beginning in ASEA’s chapter of realizing that vision.”

ASEA was formerly headquartered in Salt Lake City. The company’s founders and executives felt a move to Pleasant Grove, in Utah County, would benefit the company as it plans for future growth. The production facility has always been in Utah County, and CEO Charles Funke said having both the headquarters and production facility in close proximity to each other helps to create a synergy and allows the company to run more efficiently. Between the two buildings, the company now has the capacity to significantly grow in employees and global reach.

ASEA manufactures and markets cellular health products. In less than 10 years, the company has grown into a global direct sales company, now operating in more than 30 markets worldwide, with more than 65,000 active distributors across the globe. Webb said expansion plans will focus on Asia over the next few years. The company is already in Hong Kong and Singapore, and recently announced plans to enter Taiwan, Thailand and the Philippines.

ASEA, co-founded by Verdis Norton and his son, Tyler Norton, uses proprietary bio-technology to replicate redox signaling molecules in a sustainable form outside of the body.