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September 07, 2017

U.S. News

Compelling Creations Absorbs Christian Direct Selling Business

Compelling Creations, the faith-based party plan company based in Atlanta, Georgia, recently announced that it has absorbed the direct selling business of Christian Bling, a faith-based jewelry company.

On June 19, Christian Bling announced to its consultant community that effective immediately it would no longer sell using the direct selling business model. The first call the company made was to Compelling Creations, a DSA member company since 2011 with a thriving, loyal consultant community. While the two companies produced lines of jewelry with different styles, they operated with a similar mission: giving back, sharing their Christian faith and supporting each other throughout the company.

“When our office received the call from Christian Bling, we immediately saw the benefit of empowering both consultant communities with combined resources, diversity of design and a unified network,” said Jill Felts, Founder and CEO of Compelling Creations.

Compelling Creations moved fast to absorb the leaders and their teams and to reengineer some of its current pendants to a more fashion-forward style to blend the look of the two companies. A new Fall Supplement Catalog will be released in October. While the company will continue to design pendants for everyday wear, it will now provide customers with fashion-forward accessories.

“As our Consultant community continues to expand, we see the ripple effect of our purpose-led jewelry impact women around the world,” said Felts. “It’s an exciting chapter for Compelling Creations.”

Purchases of Compelling Creations products help transition women who have fallen victim to commercial sexual exploitation. By working with Compelling Creations to package jewelry, women enrolled in the Haven ATL Program (a program sponsored by The Salvation Army) are learning skills to empower them to live a healthy and sustainable life.

A Compelling Creations Consultant conference is planned for Jan. 26–28, 2018, so that new and seasoned Compelling Creations Consultants, that now number 200, can come together to learn from one another, grow their businesses and forge new friendships.